Our Brand
An almost 200-year-long history of passion and dedication
Building a strong brand for Generali is one of the fundamental pillars for our strategy in 2025 and beyond.
Being a Sustainable Lifetime Partner is about connecting emotionally with our existing and prospective customers and standing at the frontline of efforts to find tailor-made solutions and develop new approaches based on our knowledge, expertise and, above all, our human touch.
What does it mean for a customer to have Generali as their Lifetime Partner?
At Generali, our customers are at the heart of everything we do. Through our Values and Lifetime Partner Behaviours and Hallmarks, we innovate, simplify, tailor, take ownership and, above all, provide a unique human and caring experience.
Ownership, Simplification, Human Touch and Innovation are the Lifetime Partner Behaviours underpinning our attitude.
This is the dynamic, contemporary and fresh approach we deliver to our Customers every day – the way each of us act as a Lifetime Partner.
Today more than ever, people look at brands to find empathy, care and humanity. This is why it is all the more important to project our caring, empathetic and dynamic characteristics that add value to our customers’ lives every single day.
Our new Global advertising campaign
Our new Global advertising campaign has been created to celebrate our passion and dedication, together with our 160,000 plus agents who embody the true meaning of Lifetime Partner.
Here. Now. Is our new brand vision.
And it’s about to open an exciting new chapter in the Generali story.
It’s about standing by our customers right here, right now, helping them build a future of excellence
It’s about being human in every interaction with our customers.
It’s about being proactive, never passive.
And it’s about the moments in life, not the targets.
Now is where our customers’ better tomorrows are built, and we’re right here for them, every step of the way.
This is the way each of us acts as a Lifetime Partner.
This is how we rewrite the story of our industry.
Here. Now. is the time to support individuals, businesses and institutions with renewed resilience and positivity.
Our unique heritage of know-how, experiences, and business initiatives has always enabled us to act effectively and to anticipate future trends, finding the best solutions to make a real and lasting difference. Here. Now.
