Our Brand

Retail leaders know their customers inside and out. They strive to listen to them, understand their needs and put the customer at the heart of everything they do. At Generali, our goal is to design simple, intelligent products and deliver consistent service, delighting our clients all over the world. We work hard every day to be consumers’ first choice provider for insurance solutions.

Our approach is largely driven by simpler, smarter digital technologies. From flexible e-payments in China to quality driver rewards in Italy, we use web and mobile to enable our agents, react quickly, resolve problems and focus on the needs of our customers.

Groundbreaking achievements are written into Generali’s DNA. For over 184 years, we have pioneered unique insurance solutions for our clients, from coverage for the first Italian astronaut to writing the first cyber insurance and malware policy.

The Generali Group encompasses a number of specialty brands. Here are two that provide best-in-class services in their respective sectors: CosmosDirekt (direct insurance) and Europ Assistance (car, home and travel services). A complete list of our specialty brands can be consulted through the world map.