Our Brand

Generali’s longstanding Lifetime Partner commitment puts our customers at the heart of everything we do. Under our new strategic plan Lifetime Partner 27: Driving Excellence, we continue to drive towards excellence, positioning Generali as a customer-focused and AI-data driven innovator.

Our digitally-enabled network of 161,000 advisors will continue to play a fundamental role in providing support, protection, and security to 71 million customers through the best tailored solutions.
Generali’s worldwide advisors, find new and innovative ways to be real Lifetime Partners to our customers, leveraging technology without losing the human touch.

Our purpose - “to enable people to shape a safer and more sustainable future by caring for their lives and dreams” - is the reason we exist. It inspires and motivates us to improve people’s lives through innovation, personalization, and care.

In a world of growing complexity, our ability to offer relevant, seamless, and hybrid solutions empowers individuals, families, and businesses to make confident decisions and shape a better future.

We have a sizeable, untapped opportunity to deepen the relationships we have with our 71 million Generali customers worldwide.

To leverage it, we need to shift more and more from a Product Seller to an Integrated Solutions Provider. We should embed Simplicity & Innovation with Empathy & Care across the entire customer journey at all touchpoints and channels. This requires building relationship with our customers, creating tailored propositions consistently delivering a delighting experience and becoming even more proactive in our interactions.

As a result, clients will switch from ‘I need insurance’ to ‘I want insurance’.

To celebrate our passion and dedication, we have created our new Global advertising campaign.

Here. Now. Is our new brand vision.

And it’s about to open an exciting new chapter in the Generali story.

It’s about standing by our customers right here, right now, helping them build a future of excellence

It’s about being human in every interaction with our customers.

It’s about being proactive, never passive.

And it’s about the moments in life, not the targets.

Now is where our customers’ better tomorrows are built, and we’re right here for them, every step of the way.

This is the way each of us acts as a Lifetime Partner.

This is how we rewrite the story of our industry.

Here. Now. is the time to support individuals, businesses and institutions with renewed resilience and positivity.

Our unique heritage of know-how, experiences, and business initiatives has always enabled us to act effectively and to anticipate future trends, finding the best solutions to make a real and lasting difference. Here. Now.