Generali SpA

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    Together with partners and institutions, we promote and sponsor initiatives and major cultural, social and sporting events in the communities where we work. Our social role is a part of our core business. Even when promoting our brand through major events, our focus is always on the society around us. We preserve and nurture local cultural and environmental heritage, through various projects that engage communities directly.


    Our initiatives can be grouped into four areas: 

    We support major, high-profile events in the sporting calendar, with an ongoing focus on championing a culture of sport among young people by fostering the related values of teamwork and social integration.

    1. Sport  - French National Volleyball male team, 2015 FIVB Volleyball World League Championship © FIVB
    1. Sport  - Federica Brignone © Pentaphoto

    We are passionate supporters of winter sports and are continuing our long-term partnership with the Alpine Skiing FIS World Cup, focusing in particular on the main event in Kitzbühel. This passion is reinforced through our commitment to supporting the athletes and ski federations across different European markets. In Slovenia, we support National Alpine Ski Team and Junior Teams, in Italy, Banca Generali supports Federica Brignone, while Generali Spain sponsors Sierra Nevada ski resort and 2017 FIS Snowboard and freestyle ski world championship.

    1. Sport  - Generali Open de France ©FFE-PSV

    In sports team, we are also involved in football: in Croatia with Croatian Football Federation through Generali Croatia and in Austria with National Soccer Team (ÖFB) through Generali Austria. Generali France instead supports the French Volley-ball male team, CEV Volleyball European Champion for the first time in 2015. Also in France, we are engaged in equitation through the partnership with the French Equestrian Federation and with Generali Open de France sponsorship, one of the largest equestrian gatherings in the world.

    1. Sport  - Isabelle Joschke, Generali Horizon Mixite ©Thierry Martinez

    Our sponsorship in sport also extends to sailing. We have sponsored sailing in France for 40 years. Together with Nicolas Lunven, official skipper of Generali France and the Generali boat since 2010, we welcomed the French-German sailor Isabelle Joschke who is also a founding member of Horizon Mixité, an NGO that promotes gender diversity and which supported the UN's HeForShe campaign.

    We continue to sponsor big regattas: La Solitaire du Figaro (France), the Easter Regatta (Croatia) and the Barcolana, the most popular Mediterranean sailing regatta, held in the Gulf of Trieste (Italy).

    1. Sport  - Munich Marathon, Ph. Birgid Schnorbusch

    In addition, we support other disciplines such as running with Munich Marathon in Germany, as well as MPI Generali Run in Malaysia and tennis in Austria with Generali Open tournament in Kitzbühel. Since 2014 Generali Spain supports also women’s roller hockey team Generali H.C. Palau de Plegamans.

    Discover the six basic principles for sport that is respectful of others and of the environment, in the Charte du sport responsable


    We look after the things that matter, supporting initiatives to preserve and champion artistic, architectural and environmental heritage, passing down the importance of preserving our history to future generations.  

    2. Culture and environment - Radici del Presente Museum, Rome © Mauro Mezzaroba
    2. Culture and environment

    Generali is undertaking a unique restoration of the Procuratie Vecchie including the Royal Gardens that will result in a new overview of St. Mark’s Square in Venice. The project will provide a new layout in St. Mark’s Square area, re-connecting these iconic spaces. Generali has decided to enter into a partnership with the Venice Gardens Foundation with the intention of restoring an important part of the history and art in the heart of Venice and return it to its residents and visitors. The historical drawbridge will also be restored to re-connect the gardens with St Mark’s Square and the Marciana museum district. Rediscovering our roots and enhancing our artistic and cultural heritage is important; making cities accessible places tailored to people’s lives is aligned with the mission of Generali, which is committed to supporting people’s well-being and quality of life. Generali was awarded the special Prize “Art Bonus” for the restauration of the Royal Gardens at Corporate Art Awards 2017. This award gives recognition to companies that have distinguished themselves by enhancing art and heritage.

    2. Culture and environment - Palazzo Cini Gallery © Matteo De Fina

    We recognise that art is a powerful driver of knowledge and growth, so in 2014 we set out to help open to the public Venice's magnificent Palazzo Cini Gallery, Home Museum of the great collector Vittorio Cini. Our commitment to culture is also demonstrated by specifically designed educational activities for young people. The Radici del Presente (Roots of the Present) museum in our offices in Piazza Venezia in Rome, is home to the Group's archaeological collection, which is accessible to visitors in a space designed particularly with young people in mind, where we organize thematic lessons for schools about archaeological topics.

    2. Culture and environment - International Talent Support 2016, Trieste. Generali Future Award, Winner: Justin Smith © Giuliano Koren

    We are also actively engaged in promoting music, which we support through active partnerships with organizations like FEDORA, The European Circle of Philanthropists of Opera and Ballet that has won the "Philanthropy Award" for 2017 at the International Opera Awards in London. 
    The FEDORA - Generali Prize for Opera is awarded to new opera creations of excellence created by emerging artists and realized in form of co-productions.

    Music is supported also through partnerships with theatres including the Teatro la Fenice in Venice, Teatro alla Scala in Milan, Giuseppe Verdi Lyric Theatre and the Rossetti theatre in Trieste, and the Musikverein in Vienna.

    2. Culture and environment - Grand Ballon de Paris © Generali France

    We are actively engaged in protecting the environment, both by raising awareness and through specific projects. Generali France sponsors the Grand Ballon de Paris, a hot air balloon that measures pollution levels in the French capital by analysing air quality, in turn making an important contribution to science and understanding.
    We work to raise environmental awareness in Asia through The Green Power Hike initiative in Hong Kong. Meanwhile in Italy, through Europ Assistance, we look after a 17-hectare forest known as the Bosco dei 100 Passi (The 100 Steps Wood) near Milan.


    Find out more about the museum in Count Vittorio Cini's former home.

    We are working to support and enhance Italy's historical and archaeological heritage. Find out more about the museum at our historic Rome office

    The Ballon de Paris, a hot air balloon equipped with scientific instruments, has been flying the Generali logo above Paris since 2013. It will continue to do so for another three years. 

    We believe in community support projects because education has the power to change people's lives. We work with social integration initiatives and also support new financial education projects more closely related to our own sector, raising awareness and presenting new opportunities to future generations.  

    3. Social and Economic Integration and Inclusion - Smile Hunter, Hungary © Courtesy of Generali Hungary
    3. Social and Economic Integration and Inclusion - Construction site of the future food plant “Squisito” © Courtesy of San Patrignano archive

    In social field we support communities with a variety of initiatives. These include social reintegration projects with the Community of San Patrignano, that welcomes young people afflicted by dependencies by offering them a home, the chance to study, to learn a job, so that they regain they own way through a program of recovery, as well as Luchetta Ota, D'Angelo, Hrovatin Foundation that helps and hosts children who are injured or suffer from serious diseases.

    3. Social and Economic Integration and Inclusion - Smile Hunter, Hungary © Courtesy of Generali Hungary

    In the Czech Republic, we work through Česká Pojišťovna to assist the Leontinka Foundation, which develops innovative projects for blind young people. In Hungary, we help local family shelter programmes through Smile Hunter, to develop the personal skills of child trauma survivors.

    In Bulgaria, we support the For Our Children foundation, which works to promote foster care for children from orphanages. In Hong Kong, we assist the Rainbow Life Family Support Project, which provides learning opportunities for children excluded from the school system.


    3. Social and Economic Integration and Inclusion - Generali Rainbow Life, Hong Kong. Closing ceremony, violin performance © Courtesy of Hong Kong Branch

    We sponsor financial education projects to help people learn about important topics for their future. In Panama, we support the Junior Achievement programme, which offers training to develop personal business skills. In the Netherlands, we work alongside the Life and Finance Foundation (LEF), an economics and financial education body, to raise teenage awareness of personal finance.

    In the country with the highest rate of child abandonment in Europe, the For Our Children Foundation has sponsored the construction of 18 family support centres, as well as foster care for 5,500 children. 

    Going beyond traditional teaching methods, Junior Achievement organises practical, hands-on educational initiatives including workshops, competitions and entrepreneurial programmes.


    We are highly engaged and active in social awareness campaigns to promote health and provide safety information. Our work encompasses projects of various kinds, from the universal in scope to those more closely linked to the local community.

    4. Health and Safety - Generali Future Fund “Dialogue with Time III”, Germany © Museum für Kommunikation Berlin/Bert Bostelmann
    4. Health and Safety - “Potholes” road safety

    We support major social awareness campaigns to promote health and provide safety education, with targeted projects for both children and adults. In the field of road safety, we are working with the Potholes project in the Czech Republic, Hungary and Slovakia, to make roads safer by continuously monitoring potholes. The website and app allow the public to report any potholes they find, anywhere in the country. In the Czech Republic, we promote a greater sense of responsibility in both drivers and commuters, through the Gentleman on the Road project. In Slovakia, with Apple and Lemon, we work with schoolchildren to raise awareness on the issues of speeding and alcohol abuse, in collaboration with the national police.

    In Slovakia, the "Apple and Lemon" campaign involved the police organising a network of roadblocks for a week, operated with the assistance of pupils, teachers and our agents.


    Sponsorship requests

    To submit a sponsorship proposal please use our Generali Sponsorship platform