Stakeholder engagement
Generali believes it is key to establish and maintain a solid and ongoing relationship with its stakeholders, as dialogue and active engagement are essential for the Group’s sustainable success and long-term value creation.
Understanding the specific needs and priorities of stakeholders is crucial to defining an effective strategy and guiding business decisions. In this perspective, it is important to use the most effective communication channels to promote dialogue and monitor the expectations, needs and opinions of stakeholders.
The following map identifies the main categories of stakeholders - both internal and external to the Group. In particular, we considered stakeholders for whom the Group has responsibility, as well as those that can influence our performance. Their proximity, significance and authority are also considered.
For each group of stakeholders the main communication channels are listed, mapping the activities carried out with the aim of understanding their needs and expectations, communicating the results achieved and the programmes promoted to ensure the sustainable development. Responsibility for the relationship with different stakeholders is widespread throughout the entire Group, and it is an element that requires constant monitoring as part of our day-to-day activities.
Method of dialogue
Clients
- Brand surveys and surveys to monitor satisfaction levels
- Market research
- Dialogue with consumer associations
- Dedicated communication channels (web, chat, email and freephone number)
- Interviews on the relevance of material topics for the Group
Agents and Distributors
- Satisfaction surveys
- Roadshows with sales networks
- National and local meetings and conventions
- Workshops
- Dedicated communication channels (web, chat and email)
- Interviews on the relevance of material topics for the Group
Employees
- Global Surveys including the Global Engagement survey, a corporate climate survey involving all Group employees, conducted every three years, and the Global Pulse survey conducted annually between two editions of the Global Engagement Survey
- Individual performance assessment interviews and sharing of career development goals
- Meetings with trade unions and workers’ representatives
- Engagement activities connected with business ethics and reflection on the company culture
- Corporate volunteering
- Group intranet and portal
Community
- Participation in multi-stakeholder meetings to promote the sustainability of the business
- Meetings with representatives of NGOs, institutions and civil society associations
- Press conferences
- Web and app for mobile devices
- Company contact points dedicated to relations with the media and institutions
- Joining voluntary initiatives supported by the United Nations
- Contributing to public consultations to define new legal measures and industry regulations
- Interviews on the relevance of material topics for the Group
Contractual Partners
- National and local meetings and conventions
- Workshops
- Communication channels dedicated to suppliers (web, email)
- Interviews on the relevance of material topics for the Group
Financial Community
- Annual General Meetings
- Meetings and interviews with analysts, investors and proxy advisors
- Company points of contact dedicated to financial investor relations
- Policy for the management of engagement between the Board of Directors and investors
- Interviews on the relevance of material topics for the Group