A tree for a Shareholder
The “A tree for a Shareholder” program keeps growing: also in 2026 Generali planted a tree for each shareholder participating in the Annual General Meeting of April 23rd.
Every year, when a Shareholder chooses to attend the Annual General Meeting, they do far more than perform a formal act: it means playing an active role in a community that shares responsibilities, decisions, and vision.
And from this simple gesture, something tangible also takes root: a tree planted in the territories most in need of regeneration. This is where the “A tree for a Shareholder” program begins.
Launched in 2022, the “A tree for a Shareholder” program combines participation in one of the key moments in Generali’s corporate life –the Annual General Meeting– with a concrete act sustainability: the planting of one tree for every participant.
Since then, over 17,000 trees have been planted thanks to shareholders who, year after year, have transformed their voice into a tangible mark on the landscape, thereby helping to strengthen the ecosystems of the Alps and protect local biodiversity.
Extreme weather events and gradual environmental degradation highlight the increasing need for active engagement in protecting and restoring the territories where our communities live and work. It is against this backdrop that Generali has renewed its commitment to this project, extending it through to 2026. Once again, a tree was planted for every shareholder present at the General Meeting, transforming a small individual gesture into a major collective effort towards environmental regeneration.
In recent years, interventions have focused on priority areas of the Alpine arc: Bosco Pizzotto (2022), Bosco della Panarotta in Levico Terme (2023), and Val Cadino in the Magnifica Comunità of Fiemme (2024). In 2025, the program was expanded to include five areas in Northern Italy: Lio Piccolo in the Venetian lagoon (VE), the river parks of the Serio, Oglio and Ticino (BS/BG/MI), and the Campo dei Fiori Regional Park (VA), Val di Fiemme (TN) and Val Badia and San Vigilio di Marebbe (BZ), the latter two having been particularly affected by the spread of the bark beetle following Storm Vaia.
In 2026, the project continues by focusing on some of the areas already covered in 2025, with targeted initiatives in San Vigilio di Marebbe and Corvara (BZ), in Val di Fiemme (TN), and in Lio Piccolo (VE), whilst also extending to the Tuscan hills in the province of Pisa and the Torbiere del Sebino Nature Reserve in Lombardy.
Through this projects, Generali reaffirms its commitment within the framework of its Lifetime Partner 27: Driving Excellence strategy, which aims to create long-term sustainable value for customers, communities, and local areas.
Protecting people and the planet is a core pillar of the Group’s mission: insurance is, in fact, based on the social sharing of risk, so that adverse events –which are becoming increasingly frequent due to climate change– do not place a burden on individuals, but can be tackled collectively. Every shareholder who takes part adds a tree to a collective forest, a symbol of resilience, collaboration and shared responsibility.
Generali strives to stand alongside its stakeholders in facing the challenges of the present.
We therefore invite Shareholders to attend our General Meetings, so that together we can promote the protection of ecosystems and community well-being, generate environmental and social value, and leave a legacy for future generations.
