A tree for a Shareholder

Every year, when a Shareholder chooses to attend the Annual General Meeting, they do far more than perform a formal act: it means playing an active role in a community that shares responsibilities, decisions, and vision.
And from this simple gesture, something tangible also takes root: a tree planted in the territories most in need of regeneration. This is where the “A tree for a Shareholder” program begins.

Launched in 2022, the “A tree for a Shareholder” program links participation in one of Generali’s key corporate moments, the Annual General Meeting, to a concrete sustainability initiative: the planting of one tree for every attendee.
Since then, nearly 14,000 trees have been planted thanks to shareholders who, year after year, have transformed their voices into a visible sign of commitment on the ground, helping restore Alpine ecosystems severely impacted by Storm Vaia. In 2025, the initiative was expanded to include additional areas in Northern Italy affected by ongoing environmental challenges, such as coastal erosion and the imbalance of Alpine ecosystems, evidenced by the spread of the spruce bark beetle.

Extreme weather events and gradual environmental degradation highlight the increasing need for active engagement in protecting and restoring the territories where our communities live and work. In this context, Generali renews its commitment once again for 2026. For each shareholder attending the Meeting, another tree will be planted, turning a small individual action into a major collective effort for environmental regeneration.

In recent years, interventions have focused on priority areas of the Alpine arc: Bosco Pizzotto (2022), Bosco della Panarotta in Levico Terme (2023), and Val Cadino in the Magnifica Comunità of Fiemme (2024). In 2025, the program was broadened to include five areas in Northern Italy: Val Badia and San Vigilio di Marebbe (BZ), Val di Fiemme (TN), Lio Piccolo in the Venetian lagoon (VE), the river parks of the Serio, Oglio and Ticino (BS/BG/MI), and the Campo dei Fiori Regional Park (VA).
In 2026, the project continues with targeted interventions in a selection of these areas: Val Badia and San Vigilio di Marebbe (BZ), Val di Fiemme (TN), and Lio Piccolo (VE).Through this initiative, Generali reaffirms its commitment within the framework of its Lifetime Partner 27: Driving Excellence strategy, which aims to create long-term sustainable value for customers, communities, and local territories.

Protecting people and the planet is a core pillar of the Group’s mission: insurance is built on the social sharing of risk so that adverse events, now increasingly frequent due to climate change, do not burden individuals but can be collectively managed. Each participating Shareholder adds a piece to a shared forest, a symbol of resilience, cooperation, and collective responsibility.

Generali strives to stand alongside its stakeholders in meeting today’s challenges.
Once again this year, we invite shareholders to participate in the Meeting: because taking part means contributing. And contributing means bringing something to life, supporting ecosystem protection and community well-being, generating environmental and social value, and leaving a lasting mark for future generations.