“A tree for a shareholder” project completed
Around 3,500 trees were planted in North Eastern Italy, in the areas damaged by the storm Vaia, thanks to this initiative combining the participation of Generali’s shareholders with the Group’s commitment, to rebuild a damaged ecosystem and mend the relationship between land and community
In 2018, the Bosco Pizzotto, Vezzena Plateau, in the Trentino Alto Adige region was destroyed by the storm Vaia, one of the increasingly frequent extreme events caused by climate change that has caused millions of trees to fall across North East Italy.
This is where the “Un Albero per Azionista” (A tree for a shareholder) project was first realised which brought together the participation of Generali’s shareholders with the Group’s commitment for the recovery of the areas affected by the storm - a concrete and symbolic gesture. The Group’s shareholders that took part in last April’s Shareholders’ Meeting were able to support the initiative: for each shareholder that took part, Generali planted a tree, contributing to rebuilding a damaged ecosystem and mending the relationship between land and community.
Around 3,500 trees were planted thanks to this reforestation initiative, launched in collaboration with the specialist company CO2 Advisor, local authorities, and agroforestry consortia, which work every day to restore devastated areas in order to carry out progressive and long-lasting interventions. Through the planting and maintenance of firs, larches, beeches, maples and many other tree species, the aim is to increase biodiversity, promote CO2 absorption and accelerate the recovery process of the forest, making it more resilient to extreme weather events and able to contain landslides and avalanches, as well as providing communities with important landscape resources.
Sustainability is the originator of the Lifetime Partner 24: Driving Growth strategy. Over the course of the current strategic cycle, the goal is to achieve a positive and relevant social and environmental impact for all stakeholders by increasingly integrating sustainability into processes and business decisions, and by maintaining a strong commitment to the local community as an integral part of our overall strategic positioning.
The essence of insurance is the social sharing of risk, so that adverse or catastrophic events, such as those generated by climate change, do not weigh too heavily on individuals. Tackling uncertainties together is what makes them sustainable, and Generali aims to stand by its stakeholders addressing today’s challenges, protecting people, their health, the planet, and future generations.