Municipality of Levico, Trentino-Alto Adige. Here stood some of the forests hit by the Vaia storm in 2018, an extreme climatic event that caused the fall of millions of trees across north-east Italy.

This is where the “A tree for a shareholder" project was first realized, an initiative that brought together the participation of Generali’s shareholders with the Group’s commitment for the recovery of the affected areas. It is a concrete and symbolic gesture that actively involved the shareholders. In fact, for each shareholder that attended the last Shareholders’ Meeting, Generali planted a tree, contributing to rebuilding a damaged ecosystem and mending the relationship between land and community. For the first time this year, shareholders were invited to attend the planting event.

In 2023, a further 3,000 trees in the Bosco della Panarotta area were added to the approximately 3,500 trees planted in 2022 in the Bosco Pizzotto, always in the municipality of Levico Terme. In fact, the value and success of this project pushed the Company to propose it again, year after year, gradually increasing the environmental contribution of the participants in the Annual General Meeting.

The reforestation initiative was developed in collaboration with CO2 Advisor, local authorities, and agroforestry consortia, which are committed daily to the restoration of the devastated areas in order to carry out a progressive and long-lasting intervention. Through the planting and maintenance of firs, larches, beeches, maples and many other tree species, the aim is to increase biodiversity, promote CO2 absorption and accelerate the recovery process of the forest, making it more resilient towards extreme climate events and more likely to contain landslides and avalanches, as well as provide the community with important resources from a landscape resources.

Sustainability is the Originator of the Lifetime Partner 24: Driving Growth strategy, over the course of the current strategic cycle, the goal is to achieve a positive and relevant social and environmental impact for all stakeholders by increasingly integrating sustainability into processes and business decisions, and by maintaining a strong commitment to the local community as an integral part of our overall strategic positioning.

The essence of insurance is the social sharing of risk, so that adverse or catastrophic events, such as those generated by climate change, do not weigh too heavily on individuals. Tackling uncertainties together is what makes them sustainable, and Generali aims to stand by its stakeholders addressing today’s challenges, protecting people, their health, the planet, and future generations.