Our project “A tree for a shareholder” grows
Generali will continue with the project “A tree for a shareholder” of 2022: also in 2023 a tree will be planted for each shareholder who partecipated in the Meeting of April 28th.
This initiative – which combines the participation of the Generali shareholders with the commitment of the Group to restore a damaged ecosystem and to mend the relationship between land and community - will build on the 3.500 trees planted last year in North-Eastern Italy, intervening once again in the areas damaged by the Vaia storm in 2018.
Municipality of Levico, Trentino-Alto Adige. Here there were some of the forests hit by the Vaia storm in 2018, one of the increasingly frequent extreme events caused by climate change that has caused millions of trees to fall across North East Italy.
This is where the “Un Albero per Azionista” (A tree for a shareholder) project was first realised which brought together the participation of Generali’s shareholders with the Group’s commitment for the recovery of the areas affected by the storm. A concrete and symbolic gesture that actively involved the Group’s shareholders that attended last April’s Shareholders’ Meeting who were able to support the initiative: for each shareholder that participated, Generali planted a tree, contributing to rebuilding a damaged ecosystem and mending the relationship between land and community.
The huge success of the project and its value as a continued and incremental intervention demonstrated the importance of renewing the initiative. Again in 2023, Generali will plant a tree for each shareholder who participated in the Meeting of April 28th.
Generali aims to double the 3.500 trees planted last year thanks to the reforestation project in collaboration with the specialist company CO2 Advisor, local authorities and agroforestry consortia, which every day commit to restoring devastated areas in order to carry out progressive and long-lasting interventions. Through the planting and maintenance of firs, larches, beeches, maples and many other tree species, the aim is to increase biodiversity, promote CO2 absorption and accelerate the recovery process of the forest, making it more resilient to extreme weather events and able to contain landslides and avalanches, as well as providing communities with important landscape resources.
Sustainability is the originator of the Lifetime Partner 24: Driving Growth strategy. Over the course of the current strategic cycle, the goal is to achieve a positive and relevant social and environmental impact for all stakeholders by increasingly integrating sustainability into processes and business decisions, and by maintaining a strong commitment to the local community as an integral part of our overall strategic positioning.
The essence of insurance is the social sharing of risk, so that adverse or catastrophic events, such as those generated by climate change, do not weigh too heavily on individuals. Tackling uncertainties together is what makes them sustainable, and Generali aims to stand by its stakeholders addressing today’s challenges, protecting people, their health, the planet, and future generations.
