Generali Group

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          Generali publications

          Telling the story of a company means following the common thread that reconciles the business project conceived by the founders with today's production reality; it means accomplishing the perfect journey, one that is all the more captivating the longer the time span between the origin and the destination.

          The Generali Group has produced many books to chart the path taken along its pathway of growth, enhance the precious documentary heritage of the Historical Archives, present its art collections, and pay tribute to the illustrious people who have worked for the Company and left their intellectual mark. The most recent volumes, published between 2009 and 2018, are mentioned here, some of which have been made available to interested parties in .pdf format.

          Generali publications

          The Age of the Lion. The long journey of Assicurazioni Generali from 1831 to the third millennium

          Recounting a story that began in Trieste when Italy did not yet exist, texts and images invite the readers to cast an eye to the surrounding landscape: the changing environment deriving from major events in European history, which the Company was able to navigate with the security of one who knows the terrain and anticipates its pitfalls, circumventing the obstacles without going off course

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          The Age of the Lion: download the app
          • render graphic text with high quality
          • present articles in textual mode
          • present articles in graphic mode
          • share to email
          • share to social networks
          • text to speech
          • full text search in the edition
          • downloaded issues are accessible offline
          • link/galleries/video enrichments available
          • on mobile devices, users can configure the network mode to save bandwidth
          • users can configure the max number of editions to store to save memory

          Technical specs

          Technical specs



          The mobile application is available for free on the App Store; it is compatible with both iPhone and iPad devices and it requires the iOS 5.1.1 minimum version. It requires about 38,0 MB of memory on your device.


          Download the app from the App Store.

          Technical specs



          The mobile application is available for free on the Google Play Store; it is compatible with both Android Smartphone and Android Tablet devices and it requires the Android 4.0 minimum version. It requires about 23,9 MB of memory on your device.


          Download the app from the Google Play Store.

          Technical specs

          Stories from the Historical Archive. Events and personalities from Assicurazioni Generali in the nineteenth century

          This work centres around the documents from which the company’s memory and identity draw their roots, enhancing the assets kept in the company's Historical Archive and highlighting its communicative power.

          Technical specs

          Generali in History. Tales from the Archive

          Composed of two volumes (nineteenth century and twentieth century) produced by the prestigious Venetian publishing house Marsilio and available in bookstores, this is an innovative work that, unlike the company’s other publications, aims to introduce Generali’s documentary heritage to a broader readership.
          Read the press release.

          Technical specs

          The image. The Generali Group and the art of 'advertising'

          The volume was created to protect and bequeath the memory of a time in which advertising was synonymous with art and the insurance sector was on the front line in conveying the message of the importance of unrestricted social security; introduced by critical essays and interviews with authoritative scholars, the bills, posters and calendars created over more than half a century are alternated with the biographies of leading illustrators and "snapshots in history" that recall the context in which these works of art originated.
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          Technical specs

          Roots of the Present

          Illustrious university professors and other experts describe the Company's archaeological collections on permanent display at our office in piazza Venezia, Rome, and incorporated into an innovative educational course, as well as studies that have been inspired by some of the finds. A window to the world of culture, both physically and figuratively: simply think of the evocative view of the Museo sulla Colonna Traiana and Fori Imperiali (Imperial Fora).
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          Technical specs

          La cultura. Scrittura e arte per la Compagnia

          Published solely in Italian (unlike the other works mentioned previously), the volume collates a series of striking "portraits" of leading lights in the world of culture who have worked at Generali, from Leo Perutz to Franz Kafka, from Biagio Marin to Marisa Madieri, or who contributed their stories and designs to the literary insert published for decades in Bollettino, the company magazine founded in 1893 and thus the longest running in Italy.
          Download the PDF file