Generali Group


          Our business model

          We have a diversified business model, that proved resilient even in a complex context like the pandemic one and which represents a core strength that distinguish us from competitors. We effectively face the challenges of the market context thanks to it, together with a clear strategy, a focus on technical excellence, a strong distribution network and the Group’s solid capital position.

          The value creation process

          The value creation process

          In a global context characterised by geopolitical and financial instability, the digital revolution and cybersecurity issues, climate change, ageing and new welfare needs, we are committed to leveraging our financial and human capital - in accordance with the “The International <IR> Framework” of the International Integrated Reporting Council (IIRC) - to create value for all of our stakeholders, from our customers and shareholders to employees, agents, distributors, partners, and the community, to guarantee a safer and more sustainable future.

          This is made possible by a clear and result-driven strategy, by the values in which we believe and the behaviours we adopt every day to achieve the purpose - embedded in the Generali 2021 strategy - that always drives our actions: enabling people to shape a safer future by caring for their lives and dreams.


          Shareholders and the financial community

          Investing in Generali means investing in one of the largest global insurance and asset management providers, with 190 years of experience and the ambition to shape a future with sustainable and profitable growth for communities, clients, employees and shareholders.

          We are fully on track to achieve the ambitious targets of the Generali 2021 strategic plan to accelerate the Group’s growth and deliver superior returns to our shareholders.


          Becoming a Lifetime Partner to our customers

          As a Lifetime Partner to our customers, we transform our role to a trusted advisor, providing integrated solutions that add genuine value to people’s lives, health, home, mobility, work and support them in achieving their life goals and dreams.


          Generali People Strategy

          To accompany the launch of a new strategic cycle and new business priorities, in 2018 we developed GPeople 2021, the new Generali People Strategy that guides the Group's priorities and initiatives over the three-year period 2019-21 to promote a culture of innovation and inclusion, supporting employees in building and developing key skills for the digital age while providing equal opportunities and work-life balance.


          THSN, Generali’s initiative for the communities

          Developed in 2017, The Human Safety Net is Generali’s initiative aiming to unlock the potential of people living in vulnerable circumstances. Currently operating in 22 countries across Europe, Asia, and Latin America, THSN has started partnerships with over 50 NGOs and social enterprises to implement three scientifically based programmes that support families with young children and integrate refugees through work.

          The objective of The Human Safety Net is to gradually expand its network by opening it to other organisations, associations and businesses that share its vision to reach the largest number of beneficiaries, seeking to become a platform for social innovation.

          Enable people to shape a safer and more sustainable future by caring for their lives and dreams.

          Deliver on the promise
          Value our people
          Live the community
          Be open

          Human touch




          Being a Lifetime Partner to customers, offering innovative, personalized solutions thanks to an unmatched distribution network. 

          Leading the European insurance market for individuals, professionals and SMEs, while building a focused, global asset management platform and pursuing opportunities in high potential markets.

          Within a challenging economic and financial environment, we are convinced that our governance - which complies with the best international practices - is adequate for effectively pursuing our strategy the sustainable success of the Company.


          We develop simple, integrated, customized and competitive Life and Property&Casualty insurance solutions for our customers: the offer ranges from savings, individual and family protection policies, unit-linked policies, as well as motor third-party liability (MTPL), home, accident and health policies, to sophisticated coverage for commercial and industrial risks and tailored plans for multinational companies. We expand our offer to asset management solutions addressed to institutional (such as pension funds and foundations) and retail third-party customers. We rely on innovation as a key driver for future growth to allow for tailored solutions and quicker product development. We are also committed to high value added solutions from a social and environmental perspective. Rigorous criteria for the risk selection are applied in the underwriting process.



          We distribute our products and we offer our services based on a multi-channel strategy, while also relying on new technologies: not only through a global network of agents and financial advisors, but also through brokers, bancassurance and direct channels that allow customers to obtain information on alternative products, compare options for the desired product, acquire the preferred product and rely on excellent after-sales service and experience. Proprietary networks are a key and valuable asset for our business model. Their role is to dialogue with and assist customers at their best, striving for customer experience excellence and promoting the Generali brand.


          We receive premiums from our customers to enter into insurance contracts. They are responsibly invested in high quality assets.


          We pay claims and benefits to our policyholders or their beneficiaries after death, accidents or the occurrence of the insured event. The payment is guaranteed also through appropriate asset-liability management policies.

          Our ambition is to become a Lifetime Partner to customers and to be a leader in the European insurance market for individuals, professionals and SMEs. An appropriate governance aiming to achieve the sustainable success of the Company, in line with the best international practices, supports our strategy.

          Download full infographic - THE VALUE CREATION PROCESS 357 kb