Our business model

Our diversified business model, based on Life, P&C and Asset Management, stands out from that of competitors thanks to strengths such as: a clear strategy, the focus on technical excellence, a strong and multi-channel distribution network, the solid capital position, innovation and the ability to offer solutions to customers according to the lifetime partner approach.

The value creation process

The value creation process

In a global context characterized by countless challenges, we are committed to leveraging our capitals - classified according to International <IR> Framework principles - by leveraging our solid and resilient business model. We create value over the time for all our stakeholders, in order to guarantee a safer and sustainable future.


Shareholders and the financial community

Investing in Generali means investing in one of the largest global insurance and asset management providers, with almost 200 years of experience and the ambition to shape a future with sustainable and profitable growth for communities, clients, employees and shareholders.


Becoming a Lifetime Partner to our customers

As a Lifetime Partner to our customers, we transform our role to a trusted advisor, providing integrated solutions that add genuine value to people’s lives, health, home, mobility, work and support them in achieving their life goals and dreams.


Generali People Strategy

In line with the new strategic plan and in coherence with the new business priorities, in 2021 we have developed a new Generali People Strategy, that will define people priorities and key initiatives in the timeframe 2022-2024: “GPeople24 – Ready for the Next”. 


THSN, Generali’s initiative for the communities

Developed in 2017, The Human Safety Net is Generali’s initiative aiming to unlock the potential of people living in vulnerable circumstances. Currently operating in 26 countries across Europe, Asia, and Latin America, THSN has started partnerships with over 70 NGOs and social enterprises to implement three scientifically based programmes that support families with young children and integrate refugees through work.

The objective of The Human Safety Net is to gradually expand its network by opening it to other organisations, associations and businesses that share its vision to reach the largest number of beneficiaries, seeking to become a platform for social innovation.

Enable people to shape a safer and more sustainable future by caring for their lives and dreams.

Our purpose is the reason why we exist and it inspires us. We have always driven our efforts with the intention to improve people’s lives. In an increasingly complex world, our ability to care and help people by offering innovative, personalized solutions will enable them to take decisions and shape a safer future for themselves, their loved ones, their business. We have defined our values and behaviours. Values describe what is important for us and we stick to them. Behaviours describe how we want to manage our business every day; they are what makes us different. They are our commitment, as a community and as individuals. They are the way we want to measure how we achieve results.

Deliver on the promise
Value our people
Live the community
Be open

Human touch



Our Strategy &quot;Lifetime Partner 24: Driving Growth&quot;

Our strategy sets out a clear vision for the Group in 2024 and is built on three pillars: drive sustainable growth, enhance earnings profile, and lead innovation. We will go further in our sustainability commitments, with a continued focus on making a positive social, environmental and stakeholder impact. We will continue to invest in our people to ensure they are engaged with the successful delivery of the new plan while fostering a sustainable work environment.

We believe that our is adequate for effectively pursuing our strategy and the sustainable success of the Company.

Our business model

We develop simple, integrated, customized and competitive Life and Property&Casualty insurance solutions for our customers: the offer ranges from savings, individual and family protection policies, unit-linked policies, as well as motor third-party liability (MTPL), home, accident and health policies, to sophisticated coverage for commercial and industrial risks and tailored plans for multinational companies. We expand our offer to asset management solutions addressed to institutional (such as pension funds and foundations) and retail third-party customers. We rely on innovation as a key driver for future growth to allow for tailored solutions and quicker product development. We also offer solutions with ESG components. Rigorous criteria for the risk selection are applied in the underwriting process.

Our business model

We distribute our products and we offer our services based on a multi-channel strategy, while also relying on new technologies: not only through a global network of agents and financial advisors, but also through brokers, bancassurance and direct channels that allow customers to obtain information on alternative products, compare options for the desired product, acquire the preferred product and rely on excellent after-sales service and experience. Proprietary networks are a key and valuable asset for our business model. Their role is to regularly dialogue with and assist customers at their best, striving for customer experience excellence and promoting the Generali brand.

Our business model

We receive premiums from our customers to enter into insurance contracts. They are responsibly invested in high quality assets, with a particular attention to the impact that such assets may have on the environment and society.

Our business model

We pay claims and benefits to our policyholders or their beneficiaries after death, accidents or the occurrence of the insured event. The payment is guaranteed also through appropriate asset-liability management policies.

Our ambition is to become a Lifetime Partner to customers and to be a leader in the European insurance market for individuals, professionals and SMEs. An appropriate governance aiming to achieve the sustainable success of the Company, in line with the best international practices, supports our strategy. We engage several categories of stakeholders, both internal and external to the Group, in order to understand and meet their needs.