Since 1831 we are an Italian, independent Group, with a strong international presence. We are one of the largest global players in the insurance industry, a strategic and highly relevant sector for the growth, development and welfare of modern societies. In 190 years we have built a Group that operates in 50 countries, with more than 72,000 employees and 65.9 million customers. The Group has a leading position in Western Europe and an increasingly significant presence in Central and Eastern Europe as well as in Asia.
Our international presence is our greatest strength. Generali is the market leader in Italy, with a solid base in Europe, where it wants to bel leader in the retail sector, and is seeking to continue its growth, with a selective focus, on Asia and South America.
Generali’s major competitors at international level are AXA, Allianz and Zurich. Besides them, there are companies competing at local and regional level in various countries and markets.