Innovation in order to grow
Technology, connectivity and, above all, new forms of consumer behaviour will substantially transform the insurance sector.
As outlined in our new strategy Generali 2021, Innovation and Digital Transformation is one of the three pillars on which the strategy is built. We prioritise innovation in order to:
- become a life-time partner of customers: we will give our customers the flexibility of a modular product offering. They will also get a comprehensive 24/7 assistance proposition – complemented by 360 degree advisory.
- enable digital transformation of our distribution model, by launching a pan-European mobility insurance platform, and developing other B2B2C ecosystems.
- transform and digitalize our operating model through simplification, automation and artificial intelligence.
To achieve this, besides pulling all the resources and efforts required from the different parts of the Group, Generali will invest an additional 1 billion in strategic initiatives over the plan period.
We believe that innovation is not just a key lever for our long-term success but also an opportunity for Generali to guide the process of change as a leader of the insurance industry.
In this sphere we have adopted different approaches in both our internal and external activities:
- internally, we are focused on promoting innovative projects and solutions to advance the business across the value chain, with structured processes and methodologies for knowledge sharing and cross-fertilization among the individual functional areas and business units.
- externally, we collaborate with the leading technology counterparts (from start-ups to large industry leaders from all over the world) that can enable the development of new high-potential services or business models scalable within the Group. We also signed partnerships with venture incubators (e.g. from universities) and accelerators (the most notable being the one with Plug&Play Insurtech Hub in Munich).
Notable examples of inward-focused innovations are the brand new EuropAssistance MyClinic, Generali Italia’s Jeniot products and services, and LINGS – an on/off instant insurance startup, digital-native and fully independent from our operations that is registering good market traction in Switzerland.
On the external innovation side, the examples are even more, with among these the famous Generali-Vitality joint venture with Discovery, the collaboration with Google’s Nest for the home insurance product in Germany, and the partnership with TicTrac for offering digital Health&Wellness solutions to employees of our multinational corporate clients outside EU, among many others.