Generali named among the most transformative companies in Italy

Generali has been recognised by the University of Pavia’s Institute for Transformative Innovation Research as one of the ten most innovative Italian companies in terms of business and digital transformation and sustainable, social and environmental transition.

Innovation is one of the strategic pillars of the Generali Group's ‘Lifetime Partner 24: Driving Growth’ plan, investing € 1.1 billion in technology and digital transformation, aiming to increase customer value through Generali’s Lifetime Partner relationship model, by scaling digital advisory capabilities and establishing a seamless omnichannel approach across all distribution channels. The Group is also investing in scaling up shared platforms, new data capabilities and in the wider adoption of smart automation and artificial intelligence technologies.

The Institute for Transformative Innovation Research aims to generate impact for the innovation ecosystem, exploring approaches to transformation within organizations and networks.