17 October 2017 - 10:50
Shift the narrative
Interview with Isabelle Conner, Generali Group Chief Marketing & Customer Officer
In today’s market, where there is an increasing number of innovative solutions, the aim of an insurance company is not only to be the first choice of the client, but that this choice should last over time.
Thanks to a more customer-oriented narrative and to the daily use of technological devices, it is possible to collect useful information and be a support, both in terms of protection and prevention.
Isabelle Conner, Generali Group Chief Marketing & Customer Officer explains the strategy of the Group to be the first choice of clients and the tools that are going to improve the communication between them.