Generali Deutschland is the second insurance group in Germany with € 16.2 billion of written premiums and a total operating result of € 847 million. Generali is market leader in the unit-linked, in the protection business and in the direct channel.
Giovanni Liverani, CEO of Generali Deutschland, talks about the strategy for the German market. Generali is strengthening is position thanks to a strong multi-channel presence and a simplified, more efficient and customer focused organization.
As forerunner in the German market, Generali is re-inventing insurance with the launch of innovative smart products in Life and P&C leveraging on technology, data analytics and customer behavior.