Generali donates € 500,000 to the people affected by the earthquake

10 September 2016 - 12:00

The company has donated €500,000 to the Italian Red Cross to help manage the emergency and has launched a fundraising campaign among its employees to raise a similar figure.

Trieste – Generali has donated €500,000 to the Italian Red Cross, which is involved in organising aid for the people affected by the earthquake in Central Italy and in numerous programmes for managing the second phase of the emergency.

The Group has also launched a fundraising campaign whereby any of it 76,000 employees worldwide may make a personal donation as a strong demonstration of the community values that Generali upholds. The aim is doubling the figure by 10 October and of also donating part of the proceeds to the Civil Protection department.

In addition, through its companies operating in Italy – Generali Italia, Alleanza Assicurazioni and Genertel/Genertellife - the Group has introduced discounts for customers living in the areas affected by the earthquake. The Group has envisaged the temporary suspension and the short and long extension of insurance premiums. A toll free dedicated number 800.867.222 has also been created: it will supply information on insurance claims according to an 'ad hoc' protocol, “Qui per voi” (‘Here with you’), for the rapid management of claims following natural disasters.

Follow the stories on our social networks

Generali is one of the largest integrated insurance and asset management groups worldwide. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 95.2 billion and € 863 billion AUM in 2024. With around 87,000 employees serving 71 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.