Generali announces the global launch of The Human Safety Net, a new flagship initiative to help some of the most vulnerable communities around the world. The Human Safety Net is powered by Generali, and open to alliances and partnerships with likeminded people and organisations. This initiative is based on the idea that communities of ‘people helping people’ can bring about sustainable change, creating a positive ripple effect.
The Human Safety Net focuses on three key socio-demographic issues: supporting refugee business start-ups, creating equal-life opportunities for children from disadvantaged backgrounds, and saving new-born babies from the debilitating and potentially fatal consequences of asphyxia. All programmes share the common purpose of giving disadvantaged people the chance to transform their lives, that of their families and of their communities.
As part of its long-term commitment, Generali will create a home for The Human Safety Net in one if its most prized real estate assets: the Procuratie Vecchie in the iconic Piazza San Marco in Venice.
Generali will undertake a unique restoration project of the Procuratie Vecchie that will bring together other parts of the square and the Royal Gardens. When complete, it will re-establish the historic paths and flow to and from the Piazza San Marco.
Generali has appointed renowned architect David Chipperfield to intervene in the building, applying an approach and sensibility that will allow for a respectful transformation of the monumental Procuratie Vecchie into the vibrant heart of The Human Safety Net.
Philippe Donnet, CEO Generali Group: “The beauty of Venice is a source of inspiration for the world, and Generali is very proud to enrich the city’s heritage by restoring the area of Piazza San Marco. By opening these iconic spaces to the public for the first time in nearly five centuries, we are creating new and vibrant spaces where people can meet to discuss some of today’s most pressing social and global issues.
“We are grateful to the Venetian authorities for their support in this endeavour. Venice has long been a crossroads of different cultures from around the world, and we hope to build on this tradition through The Human Safety Net and our movement of ‘people helping people’. David Chipperfield Architects was a natural choice due to his love of Venice and shared vision for an architecturally and socially coherent restoration.”