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          SME EnterPRIZE

          Generali’s flagship project designed to promote a culture of sustainability among European SMEs

          SME EnterPRIZE is the initiative launched by Generali in 2021 on the occasion of the Group’s 190th anniversary to promote a culture of sustainability among European SMEs.

          The project was created with the intention to:

          • support SMEs in their sustainable transition, consistent with the European ambition to develop a more "green" and inclusive economy
          • stimulate public debate on the importance of sustainability for SMEs, promoting further research on the subject
          • highlight significant examples of responsible business, recognising entrepreneurs that can become an inspirational model for others to follow.

          SMEs collectively represent more than half of Europe’s GDP and 99% of companies in the EU, they are the foundation of the European economy and are essential drivers of sustainable transition. In order for them to lead this transition, it is necessary not only for these companies to be aware of the risks that society faces if action is not taken quickly, but also to identify the key paths that will allow them to progress in this direction quickly and effectively.

          During the first edition in Brussels, the White Paper "Fostering Sustainability among Small and Medium-sized Enterprises" was presented - promoted by Generali and edited by SDA Bocconi, School of Management Sustainability Lab, which represents a guide to the sustainable transition of SMEs.

          On October 26th the second edition will take place in Brussels. Generali has already anticipated the key findings from a survey of over 1,000 small and medium sized businesses from across Europe, which shows that there’s a strong business case for good environmental and social practices.

          Find out more about the next edition of SME EnterPRIZE on our website and follow the Group social media channels!


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