10 May 21
29th Sep, 2021 - Brussels
The Group’s initiative aims at awarding the best sustainable European SMEs during an international event to be held in Brussels and provides a web platform to discover the best sustainable businesses models
On this year that marks the Group’s 190th anniversary, Generali is launching SME EnterPRIZE, a flagship initiative included in the Generali 2021 strategic plan, dedicated to European small and medium-sized enterprises (SMEs) with the goal of promoting sustainable business models and stimulating public debate on sustainability.
SMEs are the bedrock of Europe: they make up more than 99% of businesses in the EU, employ two thirds of all private sector employees, and contribute to 56% of the added value created by European businesses. Especially at this extraordinary time in history, promoting SMEs in their sustainable business transformation means positively impacting the real economy and the future of communities, and therefore ensuring long-term sustainable development, in line with Europe’s priorities.
During the SME EnterPRIZE event, which will take place in Brussels in September 2021 in the presence of European Institutions, Generali will present the first edition of a White Paper developed with Bocconi University, dedicated to studying the integration of sustainability principles in European SMEs. The event will also provide visibility to Sustainability Heroes: entrepreneurs who have implemented notable sustainability initiatives in their business activities that can become an inspirational model for fellow entrepreneurs, thus becoming ambassadors of sustainability.
Participants will come from Italy, Germany, France, Spain, Austria, Hungary and the Czech Republic, where the best companies will be selected in the categories of welfare (improving the well-being of employees and their families), environment (reducing resource consumption, introducing recycling and recovery of raw materials processes), and community (positive impact on the territories they operate in and on their communities of reference).
Furthermore, it is possible to visit www.sme-enterprize.com, the new web platform collecting the best success stories of sustainable and resilient SME business models, as well as general contents and information on issues related to sustainability.