Generali’s first global advisory solution to analyse the enterprises’ performance now expanded to franchised businesses

12 January 2016 - 11:00

Trieste - Generali has launched an innovative advisory solution providing support in business risk analysis to its corporate clients, now also extended to franchised businesses.

The service recently presented by Generali France and named Generali Performance Globale offers a business assessment of the company that goes beyond traditional loss-prevention services. What is new is that the consulting service now also deals with other factors that include financial results and intangible assets such as a company’s reputation and brand.

The analysis is based on 60 criteria, half of which are related to Corporate Social Responsibility (CSR), aimed at identifying the strengths and weaknesses of a company. After the initial business risk assessment, the company concerned is given a score on a scale of 1 to 20. Only candidates with a minimum score of 15 can be awarded with the Generali Performance Globale label and benefit from a broad range of insurance offers the successful applicant can choose from. Moreover, the service provides a support and development plan which takes into account the specific needs arising from the business assessment.

In view of the success of this initiative, Generali France, in partnership with SGS – the world’s leading inspection, testing and certification company, has decided to extend the advisory service to the specific requirements of franchised businesses. It has developed an analysis system based on performance criteria to evaluate processes, governance and relations between the company and its franchises.

Generali has created this service with the dual aim of promoting business activities and aligning with best practices of social responsibility.

The first franchise company to have agreed in taking part in the Generali Performance Globale is the historic French restaurant chain Courtepaille which has 280 restaurants and an annual turnover of €313 million.

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