CityLife unveils the Generali Tower
15 October 2015 - 13:46
The logo of the Lion unveiled and placed on the Tower designed by star architect Zaha Hadid
Milan, 15th October 2015 – This morning at CityLife the Generali Tower presentation ceremony was held. In this occasion the company’s logo was placed on the top of the skyscraper designed by British architect Zaha Hadid. The presence of the Lion shows how important CityLife is to the Generali Group and as of today it will be visible on the Tower as it goes up to reach 170 metres when completed.
Armando Borghi, CEO of CityLife – fully owned by the Generali Group – opened the ceremony welcoming the mayor of Milan, Giuliano Pisapia, the Chairman of Generali, Gabriele Galateri, and the Group Chief Executive Mario Greco.
Gabriele Galateri, Chairman of the Generali Group, said: “CityLife emerged 10 years ago as a new approach to the way of living in urban areas. It was an idea that Generali progressively supported, first leading a pool of investors and then owning and managing by itself the project and its development.” Moreover, the Chairman said “that an insurance group becomes a city developer is by no means surprising, it is not only a question of diversification but also the need for a large and global company to face important challenges of the world today, such as demographic trends, welfare, environmental sustainability and the changing urban fabric.”
Mario Greco, Group CEO of Generali said: “The management of real estate assets, today worth around €27 billion, is a crucial lever for the asset management strategy of the Generali Group. As part of this strategy, CityLife is a successful example of urban development, an endeavour that Generali is undertaking not only in Milan but also in La Defense in Paris and in the City of London. CityLife is the biggest urban redevelopment project in Italy and one of the largest in the world. It is not only about building a town area. This is about a new concept of living in the city, an urban model that, due to its innovative features, could be applied to any modern city in Europe."