Generali “S’illumina di meno”

As part of the "M'illumino di meno" initiative, for the third consecutive year Generali switched off the lights of the Tower in the CityLife district to reaffirm its commitment to more sustainable ways of living the planet

This year again, Generali joined the "M'illumino di meno" initiative, originally conceived in 2005 by Caterpillar and Rai Radio2 to promote the culture of energy saving and sustainable lifestyles. Generali will switch off the lights of its headquarters in Milan, the iconic tower designed by Zaha Hadid, to confirm its commitment to sustainability.

Every year, the initiative calls on the community to turn off all unnecessary lights for at least 5 minutes. It is a symbolic act with concrete, positive impacts on the planet and its inhabitants.

The 2021 edition was dedicated to the concept of “Species Leap”, the ecological evolution that will have to increasingly characterize individual and collective lifestyles. It is about giving up fossil fuels in favour of renewable energy sources, promoting sustainable mobility, a circular economy and waste reduction, contrasting land consumption, protecting the landscape and making cities more resilient. It is, in short, an evolution in the way of living the planet.

At 7.30 pm, the lights of Generali Tower were switched off for ten minutes together with those of Allianz Tower and PwC Tower, altering the CityLife landscape. The lights were also turned off in Italian squares, at monuments such as the Tower of Pisa, the Colosseum, the Arena of Verona, and in Italian governmental buildings (Quirinale, the Senate and the Chamber) as well as many citizens' houses.

In an interview with Caterpillar, Lucia Silva, Group Head of Sustainability and Social Responsibility, commented: “Generali adheres to the initiative ‘M’illumino di meno’, as we share its objectives: promoting sustainable lifestyles and behaviours. In order to facilitate the transition to a green economy, we have invested 6 billion euros in green and sustainable activities; moreover, we have increased the offer of products with environmental value for the retail market as well as small and medium-sized enterprises, and we are establishing a centre of expertise for the protection of specific risks in the renewable energy sector.”


Generali “S’illumina di meno”