European Biotechnology talks about Generali Vitality

As of January 2017, thanks to the partnerships with major insurance companies in 14 different countries, Vitality had reached the line of 4.8 million users.
Also thanks to the partnership with Vitality, Generali Group is today one of the companies most at the forefront in the sector of smart insurance products. As highlighted by the magazine European Biotechnology that has illustrated the several positive aspects of the initiative, the success of Generali Vitality has to be included in a wider attempt by the insurance business to motivate customers to get healthier, tracking their progress with the help of technology and rewarding them for their improvements.
The magazine also mentioned the fact that sometimes some concerns have been raised about data protection issues seeing this as a first step towards individualised premiums that will erode the principle of solidarity. As affirmed by Simon Guest, CEO of Generali Vitality GmbH, “If we have people in the collective engaging to improve their health, that helps everyone in the collective”.