Even though insurance is based on simple concepts, it has constantly been perceived as complex, opaque and counter-intuitive, if not difficult to grasp. Yet, the idea of insurance is also plenty of great intellectual and social beauty, it is an idea that has accompanied the inception of trading economies and it has provided a powerful contribution to the development of modern societies and welfare of people. It is also (idea that) unexpectedly accompanying us in so many aspects of our daily lives, and can contribute to our peace of mind. Therefore, we would try to explain it with a series of videos, using the most colorful and symbolic language we have, cartoons. The first video responds to the inevitable, obvious question: at the end, what is insurance all about?