Generali Vitality, the first wellness insurance in Europe
Generali Vitality is an innovative health and wellness programme, launched for the very first time in Europe, that provides customized coverage thanks to technology. It is designed to encourage and reward healthy behaviour for customers seeking a healthier lifestyle. Thanks to this programme our customers are very motivated to live better by making healthier choices, which bring value for them and for society as a whole.
As explained by Gian Paolo Meloncelli, Group Strategy & Business Development, the Generali Vitality programme is another example of our strategy to develop simple and smart solutions, which are fully digitalised and designed around our customers’ needs.