Responsible Insurer

Generali's Tales

Round - trip through history

Round- trip through history

An incredible story that unfolds over a span of three centuries recounting the adventure of one of the world’s largest insurance companies. It is a story with numerous tales and prominent individuals that goes hand in hand with history, in particular the history of Europe - where our roots lie. A simple and emotional language accompanied by a colourful iconography, with gorgeous images, period photographs, advertising posters and comic strips.

 

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Generali is one of the largest integrated insurance and asset management groups worldwide. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 95.2 billion and € 863 billion AUM in 2024. With around 87,000 employees serving 71 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.