Responsible Insurer

Generali's Tales

Round - trip through history

Round- trip through history

An incredible story that unfolds over a span of three centuries recounting the adventure of one of the world’s largest insurance companies. It is a story with numerous tales and prominent individuals that goes hand in hand with history, in particular the history of Europe - where our roots lie. A simple and emotional language accompanied by a colourful iconography, with gorgeous images, period photographs, advertising posters and comic strips.


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Round- trip through history - Generali’s Tales