Best practices in managing corporate mobility
With the slogan Avoid-Reduce-Optimize, Generali Deutschland has been able to significantly reduce the impact of its mobility over the past 4 years. The simplification of some projects, the increased use of alternative communication technology systems and incentives for the use of train transport were key factors for the success of the project. In particular, Generali offers the Bahncard Business, a travel document to purchase discounted train tickets up to 100%.
Generali’s corporate fleet received the ECO fleet challenge award in 2013, 2014 and 2015, making it the most environmentally friendly fleet among all Slovenian businesses. Between 2013 and 2016, Generali Slovenia was indeed able to reduce the average emissions per vehicle from 132 to 110.5 grams of CO2 per kilometre.
We started to cooperate with the start-up Nextbike for the development of a public bike-sharing system spread across 10 cities in the country and reaching around 9,000 users, including employees of Generali. The system consists of registration by users with a dedicated website, activation of credit to be used for renting a bike in city stations and rental management via a smartphone application.
The car policy for managers was changed to introduce the option of using hybrid or electric cars. Two charging columns for electric cars were installed in the company car park, which can also be used by guests. In addition, Generali offers a number of bicycles for its employees who need to move for business purposes in the vicinity of their offices.
We received the Sustainable Mobility Friends award promoted by the local government for the innovative programme of sustainable mobility started in 2015. The actions implemented included in-depth conferences for all employees with authoritative speakers and opinion leaders, the creation of a platform for organising car pooling among employees when commuting, and awareness of the use of bicycles.