Generali Fairy tales awarded as best spot web & mobile

Is it possible to talk about insurance through fairy tales?

This is the challenge that the communication team of Assicurazioni Generali and the creative agency Ragù Communication decided to face with the project Generali Fairy Tales, rewriting childhood tales to talk about what insurance companies are doing and how they help people cope with the unforeseen.
The campaign was awarded at the 2019 Interactive Key Award during a ceremony held at the IULM University of Milan and the video “Little Red Riding Hood” won the first prize in the category Spot Web & Mobile.

Fairy tales have always served as a way to learn about and exchange experiences, and are passed down from one generation to the next because they express universal values. This is why fairy tale characters, structures and storylines can be employed to talk about universal needs like safety and prevention.