20 November 2018 - 17:00
Milan Prevention Campaign
Interview with Gabor Dani, Generali Global Head of Brand
To mark Investors Day, taking place in Milan on November 21, Generali launched ‘We paint Milano red’, a new advertising campaign through 500 posters displaying prevention advice based on concrete data and insights and expressed by simple but catchy messages.
Gabor Dani, Generali Global Head of Brand, explains the campaign and its objectives.