The Excellence Culture Framework
Generali’s Culture is built on a shared framework that guides how we think, act, and work together
This framework gives clarity to our shared identity. Our Purpose defines why we exist, our Values express what we stand for, and our Lifetime Partner Behaviours translate these principles into everyday actions.
Together, they shape how we serve customers, collaborate across the Group, and pursue Excellence in everything we do.
Explore the three elements of the Generali Excellence Culture
Our Purpose
Our Purpose - Empowering Lives and Dreams – expresses why Generali exists and the impact we aim to create. It reflects our commitment to supporting People, families, and businesses with solutions that help them face uncertainty and plan for the future. Acting as a trusted Lifetime Partner means listening to evolving needs, offering protection and advice, and contributing to stronger and more resilient communities.
Our Values
Our Values represent the principles that guide our decisions and relationships across the Group. Rooted in Generali’s heritage and shared by colleagues around the world, they express what we stand for and how we aspire to work together. They shape our approach to customers, colleagues, and communities, providing continuity and direction as we pursue long-term sustainable success.
Our Behaviours
The Lifetime Partner Behaviours translate our Purpose and Values into everyday actions. They describe how Generali People collaborate, support customers, and deliver results across teams, markets, and roles. Through Ownership, Human Touch, Collaboration, and Better Every Day, we bring our Culture to life and pursue Excellence in the way we work and the relationships we build.