Generali confirms its leadership position in the Italian insurance market with an overall share of 16.1% as it was able to count on an entirely renewed range of products, including innovative insurance solutions for its customers in both the Life and Property & Casualty segments.
Data at 31.12.2020. The indicated market shares and ranking, based on written premiums, refer to the most recent official data.
|Gross written premium||€ 25,217 mln|
|Total operating result||€ 1,845 mln|
|Life market share||16.9%|
|P&C market share||13.9%|
In terms of distribution, the multichannel strategy, which has been the prime focus in recent years, guaranteed excellent levels of inflows and premiums even during the lockdown periods, thanks to the use of remote sales tools made available to the sales force. Business continues to be highly centred on agents, with a strong position in the direct Life and P&C channels, through Genertel and Genertellife, the first online insurance launched in Italy. Thanks to its partnership with Banca Generali, the Group is able to offer its customers a broad and complete variety of insurance, pension and savings products. Generali presents itself to the Italian market with three distinct brands marked by a clear strategic positioning - Generali (retail market and SME), Alleanza (households) and Genertel and Genertellife (alternative channels).
In 2020, Generali Italia forged ahead with the implementation of its Lifetime Partner programme, the objective of which is to become the company with the best customer experience through valuable consultancy, using all relationship channels, offering an increasingly extensive range of prevention and protection services and investing in new technologies and related ecosystems. Jeniot, a company launched by Generali Italia at the end of 2018 that develops innovative services in the Internet of Things and connected insurance area tied to mobility, home, health and work, also continued to grow.
With regard to the pandemic, starting with its own organisation, Generali took all possible measures to safeguard the health of its people and to continue to serve its customers. The first Genertel remote insurance contact center was created to serve customers. Through its agents, the company tackled the issue of working remotely, to be always connected and able, even in this emergency, to meet the needs of customers by exploiting new technologies and platforms. In just a few weeks, for example, it became the first remote network, manned by 12 thousand agents, to serve Italian households remotely. The company has been by the side of its customers, households and businesses. It has provided support to SMEs in the retail sector, which has suffered significantly from the pandemic: its priority is to give immediate tangible help to business operators, guaranteeing a daily allowance for each day of closure to over 6 thousand companies throughout Italy. It also provided assistance to over 1 million workers through newly formulated health insurance policies which cover Covid-19.
The Human Safety Net: Ora di Futuro
To immediately meet the new requirements of schools, teachers and households, Generali extended the Ora di Futuro - The Human Safety Net project, which entails digital training and content to guarantee remote lessons in primary schools and in Ora di Futuro centres, providing real help to households in difficulty throughout Italy.
Key Events in Italy
2013 - Incorporation of the major insurance activites and stakes in the Group in Italy: Generali Italia S.p.A. is launched.
2016 - Inauguration of the Innovation Park in Mogliano Veneto. The three-year simplification programme 2016-2018 is presented.
2018 - Launch of the new range of "Imagine with Generali" products, new generation of insurance product.
MANAGER IN CHARGE
The Country Manager for Italy is Marco Sesana.
MAIN GROUP COMPANIES
Generali Italia (www.generali.it)
“Generali Italia” is the company that - effective from July, 1 2013 – has been set up out of the transfer of the Assicurazioni Generali S.p.A.’s insurance business to INA ASSITALIA S.p.A., which in turn has been renamed “Generali Italia S.p.A”. Since 2015 only three Group companies operate in Italy: Generali, Alleanza and Genertel.
Alleanza Assicurazioni (www.alleanza.it)
Company dedicated to Italian families, with its network of direct producers and a production mainly concentrated in Life products, which has recently also been developing on P&C products, accidents / health and products for the home protection.
Genertel is the direct insurance company of Generali Italia with headquarter in Trieste. The company has been operating since 1994 and was the first Italian company to utilize the telephone channel to sell auto insurance. Nowadays it’s among the first players in direct insurance in Italy.
Genertellife, located in Mogliano Veneto, is with effect from February 2009 the new name of “ La Venezia Assicurazioni”, which started its life insurance activity back in 1987. Genertellife is the first company in Italy to offer life products and pension schemes directly via internet and telephone. Together with Genertel, it’s the only insurance hub able to provide via direct channels a wide product offer that ranges from Life and Non Life products to pension schemes.
DAS is the most important international brand in the field of legal protection insurance. The Company, with over 10 million customers, is present in more than 10 countries and its gross written premiums are more than 1 billion euros. In Italy, the solidity of DAS is strengthened by belonging to two important insurance companies: Generali Italia and Gruppo Ergo (Munich Re).
Genagricola is Assicurazioni Generali’s agro industrial holding, operating in various agricultural areas. In Italy, it’s the largest agri-food company by area of crops, and in Europe it’s among the biggest ones. The wine sector in particular plays an important role for Genagricola thanks to continuously expanding markets and high quality award-winning wines.
Welion is the new company of Generali Group for the combined welfare services. From health to the flexible benefits, a lot of innovative and easy solutions to give more value to families, employees, companies. Our cutting edge proposals are based on a system of modern technology, also through strategic partnership with startups.
Generali Jeniot is the new company, 100% Generali Italia, aimed at developing innovative services in the Internet of Things and Connected Insurance area, tied to mobility, home, health and work.