Italy

Data and information by geographical area reflect what reported in the Annual Integrated Report and Consolidated Financial Statements 2021.

Business continues to be highly centred on agents, with a strong position in the direct Life and P&C channels, through Genertel and Genertellife, recently renewed and the first native digital insurance company in Italy. Thanks to its partnership with Banca Generali, the Group is able to offer its customers a broad and complete variety of insurance, pension and savings products. Generali presents itself to the Italian market with three distinct brands marked by a clear strategic positioning - Generali (retail market and SME), Alleanza (households) and Genertel and Genertellife (alternative channels).

In 2021, Generali Italia completed the implementation of its Lifetime Partner programme, the objective of which is to become the company with the best customer experience through valuable consultancy, using all relationship channels, offering an increasingly extensive range of prevention, protection services and investing in new technologies and related ecosystems. Jeniot, a company launched by Generali Italia at the end of 2018 that develops innovative services in the Internet of Things and connected insurance area tied to mobility, home, health and work, also continued to grow.

In 2021, the growth of the Italian economy surpassed forecasts (+6.4%), sustained by the increase in household spending which, with the relaxation of limitations to social interaction and movement, contributed to increasing the demand for commercial, transport, tourism and catering services. Even though the end of the state of emergency will lead to a reduction of support measures, the launch of the New Generation EU programmes should guarantee resources to sustain growth even in future years, maintaining high levels, if compared to those observed in the recent past. The high propensity for precautionary saving of households during the pandemic, which also characterised 2021, is expected to fall over the next three years, and to be replaced by asset management instruments and government bonds, whose yields on maturity will once again be attractive. The low interest rates in 2021 continued to sustain risk taking by operators, not just financial ones, in search of more attractive returns, sustaining the demand for asset management and insurance products (multi-business insurance products proved to be very popular, as they combine forms of capital protection with participation in market trends, as were unit-linked products).

Since September 2022, Giancarlo Fancel has been Country Manager Italy.

Until August 2022, Marco Sesana held this role.

Generali Italia (www.generali.it)
“Generali Italia” is the company that - effective from July, 1 2013 – has been set up out of the transfer of the Assicurazioni Generali S.p.A.’s insurance business to INA ASSITALIA S.p.A., which in turn has been renamed “Generali Italia S.p.A”. Since 2015 only three Group companies operate in Italy: Generali, Alleanza and Genertel.

Alleanza Assicurazioni (www.alleanza.it)
Company dedicated to Italian families, with its network of direct producers and a production mainly concentrated in Life products, which has recently also been developing on P&C products, accidents / health and products for the home protection.

Genertel (www.genertel.it)
Genertel is the direct insurance company of Generali Italia with headquarter in Trieste. The company has been operating since 1994 and was the first Italian company to utilize the telephone channel to sell auto insurance. Nowadays it’s among the first players in direct insurance in Italy.

Genertellife (www.genertel.it)
Genertellife, located in Mogliano Veneto, is with effect from February 2009 the new name of “ La Venezia Assicurazioni”, which started its life insurance activity back in 1987. Genertellife is the first company in Italy to offer life products and pension schemes directly via internet and telephone. Together with Genertel, it’s the only insurance hub able to provide via direct channels a wide product offer that ranges from Life and Non Life products to pension schemes.

DAS
DAS is the most important international brand in the field of legal protection insurance. The Company, with over 10 million customers, is present in more than 10 countries and its gross written premiums are more than 1 billion euros. In Italy, the solidity of DAS is strengthened by belonging to two important insurance companies: Generali Italia and Gruppo Ergo (Munich Re).

Genagricola (www.genagricola.it)
Genagricola is Assicurazioni Generali’s agro industrial holding, operating in various agricultural areas. In Italy, it’s the largest agri-food company by area of crops, and in Europe it’s among the biggest ones. The wine sector in particular plays an important role for Genagricola thanks to continuously expanding markets and high quality award-winning wines.

Welion is the new company of Generali Group for the combined welfare services. From health to the flexible benefits, a lot of innovative and easy solutions to give more value to families, employees, companies. Our cutting edge proposals are based on a system of modern technology, also through strategic partnership with startups.

JENIOT
Generali Jeniot is the new company, 100% Generali Italia, aimed at developing innovative services in the Internet of Things and Connected Insurance area, tied to mobility, home, health and work.