Italy

Figures as at December 31, 2017, market share and ranking refer to 2016

At distribution level, over the years Generali has perfected a multi-channel strategy heavily concentrated on agents. It also has a strong position in the P&C and Life direct channel, through Genertel and Genertellife, the first online insurance launched in Italy. Lastly, its partnership with Banca Generali allows it to offer a complete variety of insurance, pension and savings products to its customers.

The Group presents itself to the Italian market with three distinct brands having clear strategic positioning – Generali (retail and SME market), Alleanza (families) and Genertel and Genertellife (alternative channels). During 2017, Generali Italia further developed its simplification programme with the goal of improving the customer experience by simplifying the relationship between customers and agents for the entire process from pre-sales to assistance - and providing more accessible and innovative services.

Furthermore, at the end of 2017 Generali Italia launched Welion, a new services company focussed on providing advanced solutions in the world of individual health and corporate welfare.

Generali Italia (www.generali.it)
“Generali Italia” is the company that - effective from July, 1 2013 – has been set up out of the transfer of the Assicurazioni Generali S.p.A.’s insurance business to INA ASSITALIA S.p.A., which in turn has been renamed “Generali Italia S.p.A”. Since 2015 only three Group companies operate in Italy: Generali, Alleanza and Genertel.

Alleanza Assicurazioni (www.alleanza.it)
Company dedicated to Italian families, with its network of direct producers and a production mainly concentrated in Life products.

Genertel (www.genertel.it)
Genertel is the direct insurance company of Generali Italia with headquarter in Trieste. The company has been operating since 1994 and was the first Italian company to utilize the telephone channel to sell auto insurance. Nowadays it’s among the first players in direct insurance in Italy.

Genertellife (www.genertel.it)
Genertellife, located in Mogliano Veneto, is with effect from February 2009 the new name of “ La Venezia Assicurazioni”, which started its life insurance activity back in 1987. Genertellife is the first company in Italy to offer life products and pension schemes directly via internet and telephone. Together with Genertel, it’s the only insurance hub able to provide via direct channels a wide product offer that ranges from Life and Non Life products to pension schemes.

Welion is the new company of Generali Group for the combined welfare services. From health to the flexible benefits, a lot of innovative and easy solutions to give more value to families, employees, companies. Our cutting edge proposals are based on a system of modern technology, also through strategic partnership with startups.

Genagricola (www.genagricola.it)
Genagricola is Assicurazioni Generali’s agro industrial holding, operating in various agricultural areas. In Italy, it’s the largest agri-food company by area of crops, and in Europe it’s among the biggest ones. The wine sector in particular plays an important role for Genagricola thanks to continuously expanding markets and high quality award-winning wines.