Generali Group



          Generali has been active in Germany since 1837. The Group ranks among the top insurers in the market in terms of total premium income due to a 6.9% market share in the Life business (also including the health business), in which it plays a leadership role in the unit-linked and protection lines, and to a 5.1% P&C share, distinguished by a sharply higher premium profitability than the market average.


          Data at 31.12.2020. The indicated market shares and ranking, based on written premiums, refer to the most recent official data.

          Gross written premium € 14,418 mln
          Total operating result € 905 mln
          Life market share 6.9%
          P&C market share 5.1%
          Ranking 2nd
          Our people 9,486


          In 2020, Generali Deutschland reported solid performance thanks to a constant focus on profitability and on low capital absorption solutions, which, together with careful cost control, enabled the business unit to offset the negative impact of the pandemic and achieve the highest ever operating result and net income. The Deutsche Vermögensberatung (DVAG) distribution network provided fundamental support, in terms of both premium income and profit margins. This network, comprised by around 17,000 full-time agents, has an exclusive agreement with the Generali Group for the sale of insurance solutions, and is able to effectively combine qualified consultancy, understanding the needs of customers at 360° and digital tools to enable interaction with them and remote policy subscription. In addition to DVAG, Generali Deutschland also enjoys leadership in the digital channel, where it operates with the CosmosDirekt brand, the largest direct insurer in Europe.

          Generali Deutschland therefore confirms its objective to become the leading insurance company in Germany in terms of profitable growth, return on capital and innovation, fully in line with the 2021 pillars with the 2021 pillars of Generali to consolidate the company’s position as a Lifetime partner to its customers. Also due to the boost to digitalisation, which was further accelerated by the need to respond to the consequences of the pandemic, innovation to enhance the quality of its customers’ lives was central to Generali Deutschland’s strategy in 2020. For example, the company announced VitalSigns&Care, an innovative app that enables users to independently monitor their vital parameters, including blood oxygenation, simply by using their smartphone camera, and to obtain personalised assistance services. With VitalSigns&Care, Generali Deutschland is placing attention on health prevention, the importance of which has been made even more evident by the pandemic.

          Generali Deutschland was able to take important proactive decisions to manage the effects of the pandemic. Right from when the virus started to spread, the company made significant efforts to guarantee business continuity, the safety of its personnel and support to the community. An example of this was Covid Nothilfefond, a special fund to provide economic support to Generali Deutschland’s customers that suffered the consequences of the restrictions. During the first peak of the pandemic, Generali Deutschland established this emergency fund to help the worst hit customers, and at the same time it took action through, for example, special terms in the event of temporary payment difficulties, remote medical assistance, special legal consultancy and an extended customer service. Regarding special initiatives to face Covid-19 in the country, €16 million were overall allocated. The fund helped distributing surgical masks and medical equipment throughout Germany, in collaboration with Caritas Deutschland, and creating digital tools to provide support to small and medium enterprises, as well as disadvantage people that needed assistance or company.

          The Human Safety Net

          Generali Deutschland’s personnel also made an important contribution, by collecting € 750,000 to donate to those in difficulty through The Human Safety Net, Generali Group’s programme to support local communities. To alleviate the negative consequences of the pandemic, Generali Deutschland also set the following concrete actions in motion:

          • assistance to healthcare institutions in Lombardy, which received 1,500 medical overalls and ventilators from Germany;
          • the digitalisation of numerous projects to support communities by The Human Safety Net;
          • inclusion of The Human Safety Net in, an online platform that puts healthcare operators in contact with those in need;
          • support of the online Heroes Against Loneliness platform to facilitate opportunities for neighbours to socialise;
          • the online activation of the Generali bewegt Deutschland (Generali moves Germany) initiative, a fitness programme that encourages people to keep physically and mentally healthy, also when in quarantine.

          Key Events in Germany

          Key Events in Germany

          1998 - Acquisition of the AMB Group
          2009 - Establishment of Generali Deutchland, a holding company for all operations in Germany. Completion of merger between Generali Versicherungen and Volksfürsorge.
          2013 - Squeeze-out of the minority shareholdings in Generali Deutschland Holding and subsequent delisting
          2015 - Repositioning programme: Maximization of operational efficiency and innovation, also thanks to the "One Company" model (from 7 brands to 3); maximization of distributive power; neutralization of the interest rate risk and maximization of the return on invested capital.
          2016 - Vitality was launched, an innovative health and wellness programme encouraging and rewarding the behaviour of clients who follow a healthier lifestyle.
          2019 - Partnership with Viridium for the transfer of Generali Leben portfolio with guarantees and high capital absorption and conclusion of the strategic repositioning.

          Group structure

          Group structure


          MANAGER IN CHARGE The Country Manager for Germany is Giovanni Liverani.

          Main Group companies

          Main Group companies

          Generali Deutschland (

          • Company headquartered in Munich
          • Exclusive distribution agreement with Deutsche Vermögensberatung (DVAG), the biggest and most successful autonomous financial/ insurance sales organisation in Germany with more than 17,000 full-time salespeople
          • One of the market leaders in unit-linked products, corporate pensions and first company to successfully launch the Generali Vitality program
          • One of the market’s best performing P&C players in terms of profitability
          • One of the most important health insurers on the German market
          Main Group companies

          CosmosDirekt (

          • The main direct insurance company in the German market and in Europe, expanding online services and combining them with personal advice
          • Market leader in term risk Life insurance
          • More than 1.8 million customers
          Main Group companies

          Dialog (

          • Company specialised in biometric risks (term Life, professional disability), both for individual clients and for companies, and P&C solutions
          • Dialog is the Group insurer dedicated to brokers in Germany