Generali France is a major player on the French market.
Figures as at December 31, 2017, market share and rankings refer to 2015
Generali France has a multi-channel distribution network approach of agents, employed sales persons, brokers, financial advisors, banks, direct channels and affinity groups. The variety of the distribution channels reflects the features of the market and of the type of products distributed.
This approach gained momentum after the Customer centric reorganization occurred in 2014, based on the creation of 4 separate client areas (Individual, Affluent, Professional & SME and Commercial). Another distinguishing element of Generali in the territory is its leadership in the Internet savings segment thanks to the excellence of the services provided and its important partnerships.
Key Events in France
Main Group companies
Both operating companies are active through the following business units:
- Retail, Middle Market and Corporate (both in Life and Non Life)
- Epargne Patrimoniale and Internet (Life)
Generali Luxembourg (www.generali.lu)
Life products, Savings&Pension and Unit-linked, mainly for affluent customers
Generali Patrimoine (www.generali-patrimoine.fr)
GFA Caraibes (www.gfa-caraibes.fr )
Prudence Creole (www.prudencecreole.com)