Generali has been active in France since 1831 with one of the Group’s first foreign branches.
Figures as at December 31, 2018, market share and rankings refer to 2017
The operating structure was consolidated in the mid-2000s, when the merger of the various brands forming the Group led to the creation of one of the country’s largest insurance companies. Generali France operates with a multi-channel approach of agents, employed sales persons, brokers, financial advisors, banks, direct channels and affinity groups. The multiplicity of the distribution forms reflects the market segment served and the type of product sold, with focus always placed on the customer. Generali France boasts a leadership position in savings Life products distributed through the Internet and for the so-called affluent customers, just as holds true in the market of supplementary pensions for self-employed workers. The presence of professionals, SMEs and personal risks in the segment is also significant.
Key Events in France
MANAGER IN CHARGE
The Country Manager for France is Jean-Laurent Granier.
Main Group companies
Both operating companies are active through the following business units:
- Retail, Middle Market and Corporate (both in Life and Non Life)
- Epargne Patrimoniale and Internet (Life)
Generali Luxembourg (www.generali.lu)
Life products, Savings&Pension and Unit-linked, mainly for affluent customers
Generali Patrimoine (www.generali-patrimoine.fr)
GFA Caraibes (www.gfa-caraibes.fr )
Prudence Creole (www.prudencecreole.com)