‘Proteggi con Generali’: the digital platform that simplifies collective insurance
Generali introduces ‘Proteggi con Generali’, a digital platform designed to make collective insurance policies faster, simpler, and more accessible. This innovation supports the Group’s ‘Lifetime Partner 27: Driving Excellence strategy’, combining technology and ease of use to create value for customers, intermediaries, and the business
Generali launches Proteggi con Generali, a new digital solution that transforms the way collective insurance policies are managed. The platform offers a streamlined, transparent process for customers and intermediaries, reinforcing Generali’s commitment to innovation and simplicity in line with the Lifetime Partner 27: Driving Excellence strategy.
Why it matters
The insurance market is moving toward digital solutions. Brokers and competitors have already introduced tools to make protection coverage more accessible. Generali responds with a platform that digitalizes large collective enrollment deals and opens new business opportunities, providing advanced tools to the network and the intermediaries we work with. With this initiative, the Group positions itself as an innovative partner and a strategic enabler for the B2B2C model.
What is ‘Proteggi con Generali’
Proteggi con Generali is a digital portal that simplifies enrollment in collective policies for both customers and intermediaries. In just a few steps - from registration to digital signature with OTP - customers complete enrollment independently, while intermediaries monitor the status of applications in real time through a dedicated KPI dashboard.
The platform works across all digital devices and can be customized for any type of insurance risk.
Who it’s for
Employees of large companies, members of associations, and purchasing groups can access dedicated insurance solutions quickly and easily.
Where we are today
Proteggi con Generali is already live. In 2024, we launched the first two use cases, reaching 4 partners and more than 10,000 enrollments, supported by external technology suppliers.
The platform is ready for multiple Lines of Business and has already been tailored for collective Protection, Health and Professional Liabilities policies.
Looking ahead
The future is already underway. A robust commercial pipeline will allow us to launch new use cases as early as the first quarter of 2026. Upcoming features include digital payments and deeper integration with the Company’s systems.
Our vision is for Proteggi con Generali to become the go-to tool for affordable initial protection, bringing prospects closer to the insurance world and creating opportunities for additional coverage directly on the platform, while driving up- and cross-selling to guide customers toward Agencies.
In short, the platform becomes a true engine for lead generation and growth for Generali.
Proteggi con Generali is more than a platform - it is a digital ecosystem that simplifies life for customers and creates value for the Group. Thanks to cross-functional collaboration and the network’s innovative drive, Generali continues to lead change in the insurance sector.