Stakeholder engagement

The map included the main categories of stakeholders - both internal and external to the Group. In particular, we considered stakeholders for whom the Group has responsibility, as well as those that can influence performance. Their proximity, significance and authority were also considered.

For each group of stakeholders are listed the main channels for listening and dialogue, mapping the activities carried out by various corporate departments with the aim of understanding needs and expectations, communicating the results achieved and programmes promoted to ensure the sustainable development. Responsibility for the relationship with the various stakeholders is widespread throughout the entire Group and it is an element that requires constant monitoring as part of our day-to-day activities.

Stakeholder engagement

Method of dialogue

  • Brand surveys and surveys to monitor satisfaction levels
  • Market research
  • Dialogue with consumer associations
  • Communication channels dedicated to clients (web, chat, email and freephone number)
  • Participation in multi-stakeholder meetings to promote the sustainability of the business
  • Meetings with representatives of NGOs, institutions and civil society associations
  • Interviews on the relevance of material issues
  • Press conferences
  • Web and app for mobile devices
  • Company points of contact dedicated to relations with the media and institutions
  • Joining voluntary initiatives supported by the United Nations
  • Contributing to public consultations to define new legal measures and industry regulations
  • National and local meetings and conventions
  • Workshops
  • Communication channels dedicated to suppliers (web, email)