Generali wins dotCOMM Platinum Awards for the Historical Archive project "Generali Life Stories”
Assicurazioni Generali's Historical Archive has won two prestigious Platinum Awards at the 2022 edition of the dotCOMM Awards thanks to its project "Generali Life Stories: Extraordinary Tales of Ordinary Lives", created in 2021 to celebrate the Company's 190th anniversary.
Conceived to tell Generali’s unique history in a simple and accessible way, the project is a tale consisting of 19 episodes narrated by radio author Matteo Caccia. The episodes are enriched by a collection of objects and records that have always spoken of innovation, resilience and sustainability as fundamental elements that distinguish the Group's history and everyday life. These include infographics, in-depth historical fact sheets as well as artistic photographs and other documents kept in the Historical Archive. The tale of the "Generali Life Stories" can also be found in the comic book "Generali Adventures", published in 2022.
With its strong historical and cultural value, this original project has allowed the Generali Historical Archive to win the coveted award in two categories: "Content Marketing - Content Strategy" and "Video". The latter award was won thanks to the film by director Davide Del Degan, dedicated to the innovative digital project, available in Italian and English, through which the Generali Historical Archive has narrated 190 years of Company history throughout 2021.
The dotCOMM Awards are an international competition that rewards creativity in web and digital communication. The administration and task of judging and choosing the winners is in the hands of the Association of Marketing and Communication Professionals (AMCP), which includes the most authoritative experts of creative work in the marketing and communication sector. Since its foundation in 1994, AMCP has judged and evaluated more than 200,000 entries from all over the world.