Dwelling upon the strategic direction of the 2016-2018 plan, from the improvement of operational activities to the creation of long-term added value, is key to identify the results achieved – the starting point of the new 2019-2021 strategy.
These videos offer an original narrative formula, using short animated stories to describe the key pillars of Generali’s strategy in a simple, clear and concise way.
They help us to understand the plan’s guidelines and to verify the objectives reached, achieved through shared efforts over the last years.
The 2016-2018 strategy of Generali
The strategic plan started in 2016 is coming to an end and we are approaching the launch of the new strategy, expected to be operationalised by the end of November.
Optimize the international presence by focusing on the markets where we are strong and on those that offer the best prospects for growth and exiting from less profitable markets.
Rationalise the operating machine, with a process of restructuring and simplification in the more mature markets and disciplined growth in expanding markets.
Enhance technical capabilities, both in the Non-Life Business and Life Business.
Rebalance the insurance portfolio increasing the share of low capital-absorbing products.
Strengthen the brand and become the first choice for consumers.
Empowering our people and making them the engine of our transformation in a diverse and inclusive culture