Generali joins celebrations for International Day of Persons with Disabilities

As part of its Lifetime Partner ambition, the Group has launched the “DiverseAbility” campaign to shift perspective on disability and promote an inclusive culture and workplace allowing people with disabilities to unleash their potential

Generali joins the celebrations for the International Day of Persons with Disabilities (IDPD), proclaimed by the United Nations in 1992 and recurring every year on 3rd December. The observance of the Day aims to promote the rights and well-being of persons with disabilities in all spheres of society and development, and to increase awareness of the situation of persons with disabilities in every aspect of political, social, economic and cultural life.


The theme for IDPD this year is “Leadership and participation of persons with disabilities toward an inclusive, accessible and sustainable post-COVID-19 world.” As part of its Lifetime Partner ambition, Generali has launched the “DiverseAbility” campaign with the aim to fight discrimination, raise awareness on the topic of disability and mobilize support for the recognition of wider social needs: in other words, contributing to the shift from a "medical" model to a rights-based approach, focusing on social inclusion and equal opportunities for people of all, diverse, abilities.


For this reason, various initiatives have been launched at Group and local level, including:


  • The “DiverseAbility Awareness Journey”, to raise awareness on the importance of shifting perspective on disability to create an inclusive environment and ensure people with disabilities experience equal opportunities and face no barriers in all aspects of their lives.
  • The “DiverseAbility Week”, an initiative pioneered by Generali France and later taken up by other Business Units, focusing on invisible disabilities.
  • The “MaptotheNew” programme, rolled out globally to 9,000 managers to provide them with knowledge and tools to engage with team members.
  • The Generali Employee Benefits (GEB) network’s action plan on disability, which includes initiatives addressing in particular unconscious biases and mental health conditions.
  • Europ Assistance’s awareness activities on chronic diseases and the design of the “Cancer Charter”, the company’s commitment to promoting awareness and assisting employees affected by cancer.
  • Generali Italia’s “Awareness Training on appropriate language & behaviours”, aimed to provide a toolkit on inclusive language, based on respect and listening.


Making our workplace an even more inclusive, accessible and sustainable environment is part of Generali’s Lifetime Partner ambition. It is a commitment that builds on the awareness that disability is one aspect of diversity and that fostering a diverse and inclusive culture is beneficial for our people, our customers, and our communities.