Generali ranks first in Lundquist’s .trust Finance 2025 for DE&I and sustainability

The Group ranked first both in the overall thematic ranking and in the Insurance sector, with a total score of 66.5 out of 100. This result was driven by excellence in areas such as DE&I (diversity, equity and inclusion), Sustainable Finance and Human Rights, where Generali is cited among the best performers.

This recognition also stems from the Group’s ability to balance a concrete communication of its role and future vision with engaging editorial content, presented in an accessible and effective way through its digital channels – website and social media – which are key tools for effective corporate communication in the insurance sector.

At the heart of the analysis was the presence of a strategic narrative capable of combining vision, corporate purpose, sustainability commitments, leadership on key issues, and the ability to attract, engage and nurture talent. All areas in which Generali was assessed as best-in-class.

Now in its second edition, the .trust Finance research involved 54 financial sector companies from 9 European countries, including banks, insurance companies and other financial institutions. The analysis focused on how leading European financial institutions address and communicate major themes such as sustainability, innovation and social responsibility, assessing the effectiveness of digital communication across five key areas:

• Sustainable finance & commercial sustainability
• Climate change & transition finance
• Digital transformation & cybersecurity
• Human rights
• Diversity, equity & inclusion (DE&I)

The research also evaluates consistency with strategic objectives, the quality of published content, and the alignment between narrative and declared commitments, with the aim of recognising companies’ ability to build trust among stakeholders and support business through digital communication.

According to the .trust Finance research, digital innovation, cybersecurity and Human Rights are the least communicated topics, despite being strategic for building trust. Better performance was recorded in sustainable finance and climate change, although a data-driven and less narrative approach still prevails, which does not fully engage all stakeholder groups.

Finally, the research highlights that companies’ efforts are mainly focused on communicating their ambitions, while showing measurable progress and impact remains more challenging.