Generali and Sonae MC launch KeepWells

A new partnership aiming to revolutionize the Portuguese health insurance market: the KeepWells brand was launched by Generali in collaboration with Sonae MC with the aim of democratizing access to a wide network of private healthcare services in the country.

The partnership results from a desire to respond to the needs of the Portuguese, who are increasingly looking for high quality and reliable private care with more affordable conditions. The health insurance solutions will be offered by Generali, distributed by Sonae MC's intermediary H&W, and operated by Advance Care, guaranteeing access to a wide network of providers including healthcare professional, clinics, and hospitals throughout the country.

Find out more about the partnership and the solutions offered.