HEALTHY WORKPLACES FOR ALL AGES
Generali Employee Benefit (GEB) Network is present in over 100 countries and serves more than 1,500 multinational companies with products and services that protect and increase employees’ well-being: from traditional life, accident and disability products to highly innovative coverage for risk management, assistance, medical and wellness programmes, as well as programmes for expatriates.
In 2016, GEB became an official partner of the Healthy Workplaces for All Ages campaign, sponsored by the European Agency for Safety and Health at Work (EU-OSHA), which involves several partners and seeks to share knowledge on safety, management and risk prevention with regard to health at work.
In the 2016-2017 period, the activities of the campaign focused on the aging population and the pension reforms adopted by countries. European policies have already been set up to simplify staying at work even after retirement age, however, at least 25% of workers believe that staying at work could have a negative impact on their health and the results of surveys show that only 12% of people know about the existence of these policies.
The campaign therefore plays a key role in providing information about an issue of systemic relevance such as the duration of working life, which must involve:
- an approach focused on prevention and well-being during the individual’s entire life
- diversity management based on specific approaches by different age group
- specific support to small and medium businesses.
Imagine Bocconi is an innovation hackathon that was held in 2017 and sponsored for the second time by Generali. Its goal is to create a dialogue with millennials. Participants are selected from among the students of MBA Bocconi and other important business schools like INSEAD, HEC and the universities of Tel Aviv and Rotterdam. The initiative comprised four steps: the identification of the problem, the generation of the idea, prototyping and communication. Split into teams, the participants confronted each other on an issue decided by Generali: savings; they were asked to develop an alternative investment and savings experience to the banking industry or the usual options. Unveiled at the final presentation, held on 22 May 2017 in front of a jury made up of Generali experts, Bocconi professors and External Business Angels, the winning idea managed to reconcile the concept of “saving through playing” and personalised solutions for freelancers.