Agreement between Barcolana and Generali for the event’s international growth

24 September 2018 - 16:15

Trieste, 24th September 2018 – The Sailing Club Società Velica di Barcola e Grignano (SVBG) and Assicurazioni Generali have signed an agreement to renew their 40-year partnership. Generali will be presenting sponsor and will support the international growth of Barcolana for the next three years.

The announcement was made today at a press conference in Trieste by Mitja Gialuz, chairman of SVBG, and Gabriele Galateri di Genola, chairman of Assicurazioni Generali, on the eve of the 50th edition of the world’s largest Regatta scheduled for Sunday 14th October in Trieste and preceded by 400 sea-related events starting form Friday 5th October.

With this agreement Generali further endorses the event through activities of internationalization - a process which started 2 years ago - promotion of the territory, and events for sports, culture, and solidarity.

Generali will support Barcolana in all the activities planned for this year, fostering the development of the event and consolidating projects which have brought about Barcolana’s great growth since 2015.

“This is a strategic moment for SVBG – stated Mitja Gialuz, chairman of Barcolana – : on the eve of the 50th edition of Barcolana which we present today with our Main Sponsor Generali we are honoured to announce that Generali will continue to support Barcolana in the next three years. This sponsorship will allow Barcolana to develop new projects: promotion of the territory, creation of added value for Trieste and the region Friuli Venezia Giulia, development and safeguard of sea culture, sports at all levels, volunteering, and active participation of the citizens in the organization of an event which is everyone’s heritage.”

Generali is proud of supporting Barcolana and its expansion in Italy and in the world – stated Gabriele Galateri di Genola, chairman of Assicurazioni Generaliwe believe in this event and in its potential for growth to foster the territory, society and sport. That’s why we at Generali, as global player in 50 countries, want to further contribute to making Barcolana more international by offering our experience, projects, and entrepreneurial expertise”.

“We are honoured of sponsoring an event like Barcolana – stated Marco Sesana, Country Manager and CEO of Generali Italia and Global Business LinesDuring the years, Barcolana has become the most important and fascinating sailing event worldwide and a showcase for Trieste, the historical seat of Gold Sponsor Special Partner our Insurance Company. Generali promotes sports, prevention and a healthy lifestyle. That’s why initiatives such as Barcolana, which foster wellbeing and aggregation, fully represent our values”.

During the press conference Barcolana presented the event calendar for 2018. The calendar has more than 400 events scheduled - most of them for free – organized in partnership with the local institutions, the sponsors and more than 100 associations, which have shared with Barcolana their sea-related initiatives.

“C’ero anch’io” (I was there too) will be the leitmotiv of Barcolana50: “Celebrating the 50th anniversary of Barcolana means celebrating the over 100,000 sailors who have raced in our regattas. With “C’ero anch’io” we are highlighting the importance of our protagonists, the skippers who have taken part in the regatta at least once” – stated Mitja Gialuz.

The Assicurazioni Generali Chairman Galateri di Genola presented the book published by Barcolana and Giunti to mark the 50th anniversary of the event. The publishing was supported by Generali as one of the “special initiative for Barcolana” and will be available for purchase from October 5th.

Generali will once again promote Generali CUP, in its second edition, scheduled for 13th October. The event is open to Generali’s employees who come to Trieste from the world over to race in a series of regattas aboard J79 monohulls, anticipating the spirit of the Barcolana Regatta.