Generali Joins M’illumino di Meno

Milan – Generali is participating for the eighth consecutive year in the initiative M’illumino di Meno, the energy saving awareness campaign promoted by Rai Radio2 with Caterpillar, first launched in 2005 and now in its 22nd edition. On the occasion of the National Day of Energy Saving and Sustainable Lifestyles, on Monday 16 February, Generali will demonstrate its concrete sustainability commitment by switching off the lights of some of its most iconic buildings in Italy: the Generali Tower in Milan designed by Zaha Hadid, Palazzo Berlam in Trieste, The Home of The Human Safety Net in the Procuratie in St Mark’s Square, Venice, and the offices in Via Bissolati in Rome and Via Mazzini in Turin.

M’illumino di Meno invites citizens and organisations every year to switch off non-essential lights, promoting responsible behaviour and bringing attention to energy saving. The 2026 edition is dedicated to science and the contribution of research in tackling the climate crisis: together with leading Italian and international scientific institutions, it places science at the centre as an essential tool for understanding these issues and adopting behaviours based on scientific knowledge and data.

Today at 19:00, the lights of the selected buildings will be switched off for about 15 minutes, participating in the M’illumino di Meno initiative as part of Generali’s broader commitment to sustainability, one of the foundations of the strategic plan “Lifetime Partner 27: Driving Excellence”. The Group’s aim is to generate a positive and lasting impact for people and the planet, supporting a green and just transition and strengthening social resilience. As an example, Generali has committed to achieving a 35% reduction in greenhouse gas emissions from operational activities related to offices, data centres and mobility by 2025 and a 60% reduction by 2030, compared to a 2019 baseline.

Barbara Lucini, Head of Country Sustainability & Social Responsibility at Generali Italia, stated: “As Generali, we join the M’illumino di Meno initiative with the shared goal of promoting sustainable lifestyles, reducing waste and supporting the transition towards a low‑greenhouse‑gas economy, integrating the social dimension into our climate strategy. It is a symbolic gesture that reminds us that each of us can contribute to building a more prosperous and inclusive future”.