10 February 2017
The Age of the Lion
The history of the Company from 1831 to the third millennium
The volume “The age of the Lion” tells the fascinating story of Generali Group, one of the largest and oldest insurance companies in the world.
The story of the main actors and the business life of the Group started in 1831, an adventure that have resonated with hundreds of the most important events that have marked both Italian and European history, together with new scientific findings, leading sporting events and cultural activities.
It includes around 300 pages of period photographs, comic strips and famous advertising posters: a new way to tell the story of two centuries.
The book contributes to the promotion of cultural and historical heritage of Generali Group, that has enriched Italian history standing out for its support to the development of other fields like art and agricultural activities.