Generali Group

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          30 November 2016

          More than a game

          The role of insurance within the sport industry

          Games, each of them, require the participant to accept its rules and to get involved in its dynamics. More specifically, to belong to the game also means empowering it with the possibility to impact on our feelings thus, sometimes, leading to a powerful cathartic effect. Undoubtedly, the game has a leading role for society and culture and its beneficial consequences go far beyond individual utility. In this scenario, the insurance companies play a key role, making sport more accessible both for amateurs and end-users.