Latin America & Greece

Latin America & Greece comprehends the following Countries: Argentina, Brazil, Chile, Ecuador, Greece.

Argentina, where Generali is ranked as the third largest market operator in terms of premiums, is the main South American market for the Group and is characterised by a historically high rate of inflation and by high volatility.

In this context, the Group has implemented various best practices, investing in the customer experience and in digital transformation projects based on business needs. This has allowed the Argentinian company to maintain its #1 position in RNPS and #1 in Awareness, also distinguishing itself for quality of service and capacity for innovation. 

Generali also operates in Brazil, where, after several years of loss related to the motor portfolio and related restructuring, the company recorded a solid and steady recovery. The successful implementation of the relaunch plan allowed a return to profitability in 2022, a trend confirmed in 2023 and further consolidated in 2024.
Generali’s profits continued to grow in 2025, thanks to the strategic focus on the Life segment - in particular the protection line - which benefited from a strong increase in revenues, a stable current year loss ratio and robust investment results.
In 2025, the company also celebrated 100 years of activity in Brazil, marking a century of presence based on resilience and constantly strengthening performance. 

In Chile, Generali operates through AFP PlanVital, a company active in the management of pension and savings funds. PlanVital has 1.6 million active customers, 0.2 million pensioners and total assets under management of around € 13.1 billion. In addition to managing mandatory pension contributions, PlanVital markets voluntary savings and pension products (mainly through direct channels), providing financial advice for savings and pension purposes.

Generali Ecuador was founded in 1940 becoming the first insurance company in the country. Over this 80+ years trajectory, protecting people and assets has been a great responsibility and a top priority for the company and implied a constant evolution.

The Company stepped into a transformation path based on a customer centric approach. A key objective was to develop a greater local presence based on operational optimization, digital transformation and innovation throughout the implementation of easy-access channels for business lines such as Life, P&C and Motor paralleled to specialized solutions in B2B2C models, while keeping intact the commitment with customers, suppliers and business partners to become a Lifetime Partner.

In Greece, in December 2025, Generali Hellas completed the acquisition of the Athens Euroclinic Group, after obtaining all necessary regulatory approvals, further strengthening its position in the Greek healthcare sector. The integration of Euroclinic, one of the leading private healthcare operators in Greece, enriches Generali’s healthcare ecosystem, expands value-added services along the entire chain of care and supports the strategic objective of a sustainable insurance model focused on the customer. The transaction represents a further step in the Group’s targeted investment strategy, in line with the evolution of customer needs, and will contribute to the diversification of revenue sources.
In addition, in 2025, the company continued to grow in all lines of business, again surpassing the trends of the Greek market, with total gross written premiums of € 618 million, up 12% compared to 2024.