Tradition and innovation, the white arena of Generali Austria

Thanks to the long tradition in alpine sports, Austria is today among the number one nations ranking first in the Alpine Skiing World Cup and offers some of the world’s best athletes as well as one of the most famous races in the world winter sports scenario: the Hahnenkamm-Rennen in Kitzbuehel, historical competition that has involved thousands of people since 1931. Ski is not only one of the main driver of the country’s economy but thanks to the commitment of Generali Austria, as main sponsor of ladies and men races, it plays a key role in delivering important cultural and social values that make sport a relevant moment of sharing and personal growth for all participants.