New Communication Paradigms

What challenges and opportunities does the current mediascape offer?

How do journalists and companies behave vis-à-vis the new era of media?


These were some of the questions discussed at the meeting hosted during the “Festival della Comunicazione 2018” held in Camogli, attended by Simone Bemporad, Group Communications and Public Affairs Director of Generali, Massimo Russo, Group Digital Division Director of GEDI and Giorgio Zanchini, journalist and Radio RAI host .


Constantly exposed to an overload of information, retrievable on the internet at one’s will, users expect journalists to produce accurate and qualitative news able to cope with the ongoing digital transformation.


On the other hand, it is increasingly becoming evident the crucial role that companies can play in actively conveying, via corporate channels, a sense of community engagement.

New Communication Paradigms