How to be an ambassador of sport and champion in life

Training as a lifestyle, a healthy competition, the desire to constantly improve: ski champions, World Cup’s winners, are ambassadors of a philosophy shared with public and fans. An example is the Italian athlete Federica Brignone, that for seven years has been supported by Banca Generali in her professional path. She is a giant slalom specialist and, at only 26 years old, Brignone gained a silver medal in a world competition and 19 podium in the World Cup, ranking first for five times. On the 19^th of March, she won the giant slalom in Aspen, just before the teammates Sofia Goggia and Marta Bassino, recording an historic podium carrying colours’ Italian flag. The first time was during the giant slalom in Narvik, back in 1996.