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          Generali smart in Silicon Valley

          Exclusive deal signed with Obi Worldphones


          Generali opens up new roads to reach 10 million potential clients in high-growth markets. The exclusive deal struck with Obi Worldphones (see the press release) – a mobile phone start-up founded by the former Apple’s CEO John Sculley – will enable Generali to embed its apps in the Silicon Valley-designed smartphones. The Obi devices featuring the Generali app will be marketed in high potential markets including India, Turkey, Indonesia, Vietnam, the Philippines and the United Arab Emirates.

          In the image: from left John Sculley (CEO Obi Worldphones) and Robert Brunner (Ammunition).