Generali smart in Silicon Valley

Exclusive deal signed with Obi Worldphones

Generali opens up new roads to reach 10 million potential clients in high-growth markets. The exclusive deal struck with Obi Worldphones (see the press release) – a mobile phone start-up founded by the former Apple’s CEO John Sculley – will enable Generali to embed its apps in the Silicon Valley-designed smartphones. The Obi devices featuring the Generali app will be marketed in high potential markets including India, Turkey, Indonesia, Vietnam, the Philippines and the United Arab Emirates.