Generali is the best italian brand
Generali Group remains the best Italian brand for strength and value. According to Brand Finance 2016 ranking - leading consulting and valuation company of intangible assets - General is the leading brand in the country with a value exceeding € 9.23 billion and A ratings; confirming in this way the result obtained in 2015. Every year, Brand Finance analyzes the world's biggest brands comparing investment in marketing, image, brand value, the prospects for revenue and royalty rate. Overall, 50 Italian brands surveyed increased their value (in euro) of 4%. According to Brand Finance Global 500 – that analyzes the best brands in the world – in 2016 the Generali Group ranks fifth among insurance groups.