Generali is five times on the podium at the Efma-Accenture Innovation in Insurance Awards 2021

The Group was awarded 4 gold and 1 silver titles, winning five out of the seven awards given

Generali was honoured at the EFMA-Accenture Innovation in Insurance Awards 2021, the competition that showcases the most outstanding innovations in the industry.

The Group won five out of the total of seven awards given, being awarded the gold title as Global Innovator and ranking as follows in the other categories:

  • First place in the Customer Experience 2021 category for “WelionApp”, the solution enabling customers to access affiliated facilities for medical and diagnostic examinations at special rates and to receive remote medical consultations 24/7;
  • First place in the Workforce Transformation category for “We SHARE App”, the application dedicated to Generali employees around the world who signed up for the Generali Ownership Plan;
  • First place in the Insurtech 2021 category for “bAIby: The AI-based Baby Cry Translator”, the Baby Translator developed by Generali Jeniot and HITS (House of InsurTech Switzerland) that uses Artificial Intelligence to translate the cries of infants between 0-6 months in order to provide indications to new parents on the five basic needs of their children;
  • Second place in the Core Insurance Transformation category for “Fund transaction through blockchain”, a highly scalable fund trading platform based on blockchain technology developed by Generali France in collaboration with Iznes that crunches transaction costs and creates a disruptive fund distribution ecosystem for European insurers and asset managers. 


Now in its sixth edition, the Efma-Accenture Innovation in Insurance Awards are a catalyst for innovation celebrating the best ideas in the insurance sector. The winners were announced during an online awards ceremony.

Generali is five times on the podium at the Efma-Accenture Innovation in Insurance Awards 2021