Generali is DJ100’s Main Sponsor

Generali is DJ100’s Main Sponsor - Generali is sponsor of Deejay 100

On Sunday 30 September, the streets of CityLife hosted the DJ100, an event sponsored by Generali dedicated to professional cyclists and bicycle enthusiasts. The DJ100 is a competitive bicycle road race. But, not exclusively. It is an event that transcends normal agonistic competitions – it represents an incredible event for all bicycle enthusiasts while also providing a safe space for family celebrations. This edition of the DJ100 hosted more than 1600 people.

The event was centred around CityLife, which, in the days preceding the race, hosted a variety of bike-related activities, becoming, for few days, the capital of cycling. Specifically, from the 28th to the 30th of September, CityLife hosted the Deejay100 Village, where Generali participated offering a variety of activities to all visitors and where the 2016 Italian cycling champion Giacomo Nizzolo was hosted.

Below few images of the event:

Spreading the culture of sport to the new generations, enhancing its inherent values of solidarity and social integration, has historically been one of Generali’s core objectives. By promoting sport events, Generali encourages a healthy lifestyle and promotes the betterment of individuals’ wellbeing.